CleverTap
Website:
clevertap.com
Job details:
About The Role
We are looking for a
Product Marketing leader to drive positioning, messaging, go-to-market strategy, and sales enablement for CleverTap’s products and solutions. This role will sit at the intersection of Product, Sales, Marketing, and Customer Success, acting as the voice of the market internally and the voice of the product externally. You will translate customer and market insights into differentiated product narratives, strengthen sales effectiveness, and identify opportunities to drive pipeline, win rates, and growth across key segments and verticals.
What Will You Do
- 1. Market & Field Intelligence
- Track market trends, customer needs, and competitors using AI-assisted monitoring
- Maintain competitive battlecards and sales intelligence, including patterns from AI-surfaced call data
- Bridge field and product teams so market feedback shapes product strategy
- Positioning & Sales Enablement
- Define positioning, messaging, and narratives for our ICPs and buyer personas
- Produce sales collateral (decks, one-pagers, ROI tools) — use AI to speed up drafts, own the final accuracy and strategy
- Equip and train sales to improve win rates and deal velocity
- Vertical Strategy & Demand Generation
- Own GTM for your vertical(s): TAM, TAL, segmentation, and high-potential use cases, using AI/analytics tools to model and stress-test assumptions
- Partner with digital marketing on campaigns for pipeline generation
- Senior Leadership Engagement on High-Value Deals
- Prep senior leadership for key customer conversations: briefing docs, talking points, anticipated objections
- Advise leadership on how to frame our value proposition on the deals that matter most
What are we looking for ?
Must Have
- 7+ years of experience in Product Marketing, Product Strategy, GTM Strategy, Management Consulting, or related roles, preferably in B2B SaaS or Enterprise Technology.
- Strong experience in product positioning, messaging, storytelling, GTM strategy, and sales enablement.
- Proven track record of working closely with Sales and Product teams to drive pipeline, win rates, adoption, or revenue outcomes.
- Strong understanding of enterprise buying journeys, complex sales cycles, ICP definition, segmentation, TAM/TAL, and vertical strategy.
- Excellent analytical and strategic thinking skills, with the ability to translate market, customer, competitive, and sales data into actionable recommendations.
- Strong stakeholder management and executive presence, with the ability to influence across Product, Sales, Marketing, Customer Success, and senior leadership.
- Strong written and verbal communication skills, with the ability to create and present compelling narratives to senior stakeholders.
- Hands-on experience using AI tools for research, analysis, content development, and day-to-day marketing execution.
- Comfortable working in a fast-paced, high-growth environment with a strong bias for ownership and execution.
Good To Have
- Experience in MarTech, Customer Engagement, CRM, CDP, Analytics, AI, or adjacent technology domains.
- Experience working with enterprise SaaS products and complex technology solutions.
- Experience supporting strategic enterprise deals and executive-level customer conversations.
- Experience building vertical-specific GTM strategies and demand generation programs.
- Experience with AI-powered market intelligence, call intelligence, or analytics platforms.
- Experience working across multiple geographies and markets.
Measures of Success :
- Improvement in product positioning, messaging clarity, and differentiation across priority segments and verticals.
- Growth in pipeline contribution and conversion from product marketing-led GTM initiatives.
- Improvement in sales win rates, deal velocity, and sales productivity through effective enablement.
- Adoption and effectiveness of sales enablement assets, playbooks, battlecards, and training programs.
- Successful GTM launches and expansion into priority products, verticals, use cases, and market segments.
- Strong adoption of market and competitive intelligence across Sales, Product, and Marketing teams.
- Quality and impact of strategic deal support provided to Sales and senior leadership.
- Effective use of AI and analytics to improve the speed, scale, and quality of product marketing execution.
Who will you report to: Vice President – Product Marketing
Why join us?
- Contribute to a product backed by 11 technology patents, showcasing industry-leading innovation. You are passionate about technology and its impact on the high-growth mobile technology space
- Power personalized engagement at scale, processing over 30 billion events daily and reaching 3+ billion devices worldwide.
- Flourish in an Environment that Nurtures Growth and Curiosity
Learn More
Get to know us better before you apply!
Check out our product documentation, engineering blog, and customer stories to see how we work and what we value.
- Our Culture Video
- CleverAI
- CleverTap Developer Documentation
- Blogs
- TesseractDB™
- CleverTap Product Demo
About CleverTap
CleverTap is the world’s leading AI-first, all-in-one customer engagement and retention platform, redefining how brands build lasting customer relationships in the Agentic era. Powered by its proprietary CleverAI™ Decisioning Engine and the Agentic Universe, CleverTap enables autonomous, real-time decision-making that helps organizations deliver 1:1 individualized experiences at scale while maximizing ROI.
Its unified platform brings together an AI-native Personalization Engine, automated Journey Orchestration, its proprietary Customer Data Platform – TesseractDB™, and deep customer and product analytics to power truly intelligent, self-optimizing engagement across channels including mobile, web, email, SMS, WhatsApp, and more. By seamlessly connecting data, insights, and activation, CleverTap ensures every interaction is contextual, coordinated, and conversion-driven.
Recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines and a Strong Performer in The Forrester Wave™, CleverTap is at the forefront of the shift from campaign-led marketing to agent-led growth. Trusted by more than 2,000 global brands including IKEA, Tesco, Burger King, Levi’s, Decathlon, Domino’s, 7-Eleven, Jio, Grab, Carousell, and Emirates NBD, CleverTap helps businesses drive measurable growth through meaningful, autonomous customer engagement.
Backed by Accel, Peak XV Partners, Tiger Global, CDPQ, and 360 One, CleverTap has 550+ employees across offices in the US, the Middle East, Asia, and LATAM.
For more information, visit https://clevertap.com/ or follow us on Linkedin and X.
Join us in shaping the future of engagement.
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
Click on Apply to know more.
