Aravalii
Website:
aravalii.com
Job details:
About Aravalii:
Aravalii (aravalii.com) is a contemporary lifestyle brand that fuses India’s rich heritage with modern design across fashion and home. We’re scaling fast, with a loyal customer base and a sharp product edge. If you’re passionate about performance, brand-building, and growing with a D2C rocket ship—read on.
The Role:
We’re looking for a Senior Manager: Performance Marketing to own and scale our paid marketing engine across Meta, Google, and beyond. This is a growth-first role for someone who loves ROAS dashboards, A/B testing, and cracking the code on CAC.
You’ll be responsible for acquiring customers profitably, scaling our revenue from ads, and bringing insights that shape brand direction.
What You’ll Do:
- Own the performance marketing funnel—strategy, execution, optimization—across Meta, Google, and other platforms.
- Manage ad spends with strong focus on CAC, ROAS, and LTV.
- Launch and optimize campaigns, creatives, audiences, and landing pages—daily.
- Work closely with the creative team to brief, test, and iterate performance-first ads.
- Build weekly reports, present insights, and recommend actions based on data (not vibes).
- Collaborate with product, merchandising, and content teams to sync growth and brand.
- Test new channels (YouTube, Pinterest, Affiliates, etc.) and scale what works.
- Support in SEO/organic initiatives only if relevant, however, this role is paid-first.
You Should Have:
- 6+ years experience in performance marketing, ideally in D2C: beauty or fashion, or with fast-moving consumer brands.
- Deep experience with Meta Ads, Google Ads, GA4, and ideally a platform like Triple Whale or Northbeam.
- Proven track record of driving high-ROAS campaigns.
- Analytical mindset with strong Excel/Sheets skills (pivot tables, ROAS breakdowns, etc.).
- Creative judgment: you know when an ad is scroll-stopping vs. meh.
- Hunger to grow fast and wear multiple hats as needed.
Why Aravalii, Why Now:
- We’re scaling across India and prepping for global expansion.
- The brand is investing heavily in performance, this is your playground.
- Lean, fast-moving team. Real ownership. High visibility.
- Culture that’s ambitious, kind, and allergic to mediocrity.
Click on Apply to know more.