Goodwork
Website:
usegoodwork.com
Job details:
About the Company
We're a SaaS company reimagining membership software for the modern era. Our mission: to help nonprofits engage members, deliver value, and foster growth.
Our all-in-one platform brings together membership management, email campaigns, event management, committee management, and volunteer signups — plus dues collection, member benefits, document storage, and website hosting. One platform instead of a patchwork of tools.
OUR COMPANY VALUES guide our team and shape our culture:
- 🔥 Passion: Life is short so make it count
- 💫 Customer Experience: We provide stellar experiences that delight
- 🤝 Teamwork: We're all in the same boat
- 📈 Drive & Growth: We strive to achieve more and grow
- ⭐ Integrity & Accountability: We deliver on our promises
- ✨ Excellence: If you're going to do it, do it right
We're a fully-remote team of ~32 spanning Development, Customer Success, Product, and Implementation, plus Billing, Bookkeeping, and Marketing — with our Founders handling sales. We're headquartered in the Greater Toronto Area, with teammates remote around the world.
About the Role
We're looking for a remote Senior Growth Marketing Manager (B2B SaaS) to build and lead our marketing function — across strategy, systems, campaigns, and team — leading with vision, making it truly their own, and helping shape the next chapter of our growth.
In this role, you'll own the entire marketing operation — set the marketing strategy and priorities, build the systems and processes that don't yet exist, and plan and direct campaigns across channels including SEO, digital ads, content, events, and partnerships, deciding which channels to prioritize and how to build and manage them. This is a true player-coach role: hands-on day to day, while also building the team that will carry the work forward. You'll also build and manage relationships with contractors, vendors, and specialists as the function grows.
This role exists because our marketing has outgrown a part-time function, and we're ready to build it properly: with a stable product and a clear niche now in place, the priority is top-of-funnel growth marketing — getting the right leads in, nurturing them, and driving revenue. Over time, this is expected to grow into full ownership of marketing and sales, including CRM-driven lead management and eventually running demos.
Our IDEAL CANDIDATE brings 7+ years of experience in roles like Senior SaaS Marketing Manager, Growth Marketing Lead, Head of Marketing, or related, including at least 3 years managing people, ideally in B2B SaaS or technology companies. You move easily between technical and commercial conversations, comfortable with engineers and executives alike. You look beyond the numbers — tracking conversion rates and campaign performance, but always asking why, with a clear read on customer needs, positioning, and pricing. You have great judgment and taste, able to direct creative and content with a strong eye even when you're not the one producing it. You bring excellent diplomacy and EQ, the kind of presence we'd trust in front of a senior partner or key customer. Above all, you lead with ownership: given a week without oversight, you keep things moving on your own.
Performance Metrics: Marketing's contribution to pipeline and revenue; the quality and volume of leads generated; team hiring and onboarding milestones; scalable marketing operations and reporting cadence; the growth, engagement, and retention of your direct reports.
Reporting Structure: You'll be on the Marketing and Sales team, working closely with our Implementation Manager, Product team, and both Cofounders. This position reports directly to one of the Cofounders.
You'll be doing things like:
- Marketing Strategy & Foundations: building core marketing artifacts (customer personas, jobs-to-be-done, value propositions, competitor positioning); defining acquisition channels and campaign priorities across SEO, digital ads, and content; auditing and optimizing the marketing tech stack (CRM, automation, analytics); staying ahead of market trends and emerging marketing technologies
- Team Building & People Management: recruiting, onboarding, and developing marketing team members; running one-on-ones, feedback, and performance management; managing a network of contractors and specialists; building an accountable, collaborative team culture
- Marketing Systems & Workflows: building scalable processes and documentation for the marketing function; establishing templates, brand guidelines, asset libraries, and approval workflows; setting SLAs between marketing and sales; managing vendor relationships and negotiating contracts (agencies, tools, platforms); building the dashboards that track your KPIs
- Campaign Planning & Execution: owning planning, launch, and tracking of integrated campaigns across digital, content, events, and partnerships; evaluating channel fit (e.g., webinars) as part of the mix; coordinating execution with cross-functional teams; managing content strategy and editorial calendar; running in-person event and expo marketing (booth strategy, traffic-driving campaigns, sponsorship decisions)
- Lead Generation & Nurturing: driving top-of-funnel lead volume and quality; building drip campaigns and sequences to shorten lead-to-decision time; optimizing conversion assets and funnel messaging; creating sales enablement assets (decks, one-pagers, brochures); scoring and qualifying leads (SQL/MQL); coordinating lead handoff and feedback with sales
- Creative Direction & Oversight: mapping website concepts and wireframes for redesigns and landing pages; briefing designers and other talent; directing and reviewing creative work; maintaining brand consistency across channels
- Stakeholder Communication & Insight Sharing: presenting updates and insights to leadership; feeding customer insights back to product; occasionally running case studies or customer interviews with senior stakeholders
Skills & Qualifications
Experience
- 7+ years in roles like Senior SaaS Marketing Manager, Growth Marketing Lead, Head of Marketing, or related, including at least 3 years managing people, ideally in B2B SaaS or technology companies
- Experience with B2B SaaS, including its longer, more considered sales cycles: you've worked with software products, understand requirements and features, and know how tech companies market and sell
- Proven track record building and scaling marketing teams in startup or high-growth environments
Operational & Technical
- Strong operations skills, comfortable building systems, processes, and workflows from scratch
- Experience with CRM, marketing automation, and analytics platforms
- Basic familiarity using AI tools to support marketing work (e.g., refining copy, keywords, or content with tools like ChatGPT or Claude)
- Solid grasp of key acquisition channels: SEO, digital ads, and content marketing
People & Communication
- Excellent written and verbal communication skills, including presenting to executives and editing/tightening content from others
- Strong people management skills: one-on-ones, feedback, performance management, and comfortable working closely with Founders in a small, flat organization
- Strong interpersonal skills and EQ, able to build relationships across teams, contractors, and external stakeholders
Mindset & Judgment
- Strong business acumen, thinking in terms of customer needs, positioning, and pricing rather than conversion metrics alone
- Track record driving revenue-impacting marketing initiatives, backed by a systematic, test-and-learn approach rather than gut feel
- Self-directed, requiring little supervision to keep things moving
- Good taste, able to direct and review branding, design, and content even when not producing it yourself; adaptable and thriving in ambiguity
Bonus if you also have:
- Deeper experience using AI tools or agents to accelerate marketing execution
- Strong individual contributor skills in writing, design, video, or content production
- Experience mapping website concepts, wireframes, and design briefs
- Design proficiency, comfortable enough to open design tools and make updates or provide direction
- Client-facing polish, comfortable on camera and running customer interviews or case studies with senior stakeholders
- Experience with dynamic, configurable CRM or membership management platforms
- Background in demand generation, product marketing, or integrated campaign management
- Experience with agile or lean methodologies
- Deeper web design and development experience
- Familiarity with our tools: Slack, Jira, Confluence, Figma, ActiveCampaign, Google Analytics
Position Details
Working Hours: 4–6 hour daily overlap between 9AM–5PM ET (Eastern Time), remaining hours async. More overlap expected during onboarding, decreasing as trust builds. Adjusts with Daylight Saving Time.
Employment Type: Full-time (40 hours/week), Exclusivity Preferred
Education: A Bachelor's in Marketing, Business, Communications, or related, along with relevant B2B SaaS experience, is preferred.
Level: Mid-Senior (7+ years of relevant work experience, with a minimum of 3 years in people management)
Compensation: ~CAD $2,650–3,240 (INR 180K–220K ) per month , based on experience. Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.
Benefits of working with us:
- 🚀 Work directly with a forward-thinking international company
- 🏡 Enjoy the comfort of working from home
- 🏆 Collaborate with incredibly talented teammates
- 🧘♀️ Maintain real work-life balance: 8 hours a day, 5 days a week
- 💰 Earn above-market compensation
- 💻 Embrace a remote-first company culture
- 🧠 Access lots of learning & growth opportunities
- 🙋♀️ Join a female-majority leadership and management team
- 🤝 Stay connected through regular remote socials and quarterly town halls
- 🔧 Work with a modern tech stack
- 🎯 Make an impact on meaningful software used by thousands of organizations worldwide
Click on Apply to know more.