SRM Technologies
Website:
srmtech.com
Job details:
Role: Senior Growth Marketer
Type: Full-time, WFO @ Chennai (Perungudi)
Preferred Experience: 5-8 years (We kindly request candidates outside the specified experience range to refrain from applying.)
Preferred Joining Timeline: Immediate – 45 Days
Role Overview
SRM Technologies’ Corporate Marketing & Brand Communications team is looking for a Senior Growth Marketer to own and drive organic and paid digital growth initiatives across our global markets.
You will be responsible for strengthening the discoverability of SRM Tech’s services and solutions, growing qualified traffic and inbound interest, executing targeted paid campaigns, and building the analytics and reporting frameworks required to measure, understand and continuously improve marketing performance.
This is a hands-on, data-driven role bringing together SEO, Answer Engine Optimization (AEO/GEO), paid media, website optimization, demand generation and advanced marketing analytics. You will work closely with our Content Marketing, Web Development and Business Teams to translate business priorities into measurable digital growth initiatives.
Key Responsibilities
· Lead SEO and organic growth initiatives across technical, on-page and off-page SEO, including keyword and search-intent research, competitive analysis, content optimization, site architecture, link building, guest-posting, relevant listings and other digital authority-building initiatives.
· Contribute to and drive SRM Tech’s evolving SEO, AEO/GEO and AI-search strategy across services, solutions, industries and global markets to improve discoverability, rankings, qualified traffic and inbound interest.
· Partner with Content Marketing and practice SMEs to identify high-value content opportunities and optimize webpages, thought leadership and other digital content for organic discovery, audience relevance and lead generation.
· Collaborate closely with the Web Development team to continuously improve SRM Tech's digital properties across technical SEO, website performance, analytics implementation, user journeys, landing pages, calls-to-action and conversion optimization, while working directly within the CMS (WordPress) to publish and manage relevant SEO plugins.
· Plan, execute and optimize paid campaigns across Google Ads and LinkedIn Ads for global markets, covering audience and keyword targeting, campaign structures, bidding, retargeting, and ongoing performance optimization.
· Translate business priorities, target markets and account segments into integrated organic and paid growth initiatives that generate qualified inbound and outbound interest and contribute to marketing and sales pipeline objectives.
· Own digital measurement, tracking and reporting across web, organic and paid channels using GA4, Google Search Console, Google Tag Manager, Salespanel, advertising platforms and visualization tools; build and maintain dashboards connecting marketing activity with digital KPIs, growth metrics and business outcomes.
Our Ideal Candidate will possess
· 5–8 years of experience in digital marketing, growth marketing, performance marketing or a related role, preferably within B2B technology, IT services or engineering services.
· Demonstrated hands-on expertise across SEO, Google Ads and LinkedIn Ads, with a strong understanding of organic and paid acquisition strategies in a B2B environment.
· Strong working knowledge of GA4, Semrush, Google Search Console, Google Tag Manager, reporting dashboards and digital measurement frameworks, with the ability to interpret data beyond surface-level metrics.
· Hands-on experience with AEO/GEO, AI-powered search and emerging digital discovery environments, along with a strong interest in continuously experimenting with new tools, technologies and optimization approaches.
· Familiarity with visitor identification and account intelligence platforms (e.g., Salespanel, Leadfeeder, Factors.ai) to identify high-intent accounts, understand website engagement and support marketing and sales follow-up.
· Strong stakeholder-management and collaboration skills, with the ability to work effectively across Content, Creative, Business, Sales and Technology teams.
· Ability to independently own initiatives from strategy and planning through execution, measurement, analysis and continuous optimization.
Click on Apply to know more.