Website:
selfmoneycare.com
Job details:
Roles & Responsibilities
Key Responsibilities
- Keyword Research & Search Term Optimization
- Conduct extensive keyword research using Google Keyword Planner, Google
- Trends, Search Terms Reports, SEMrush, Ahrefs, and other keyword research
- tools
- Build comprehensive keyword lists covering high-intent, branded, non-branded,
- competitor, generic, and long-tail keywords
- Continuously discover new keyword opportunities based on customer search
- behavior and search trends
- Optimize keyword match types (Broad, Phrase, Exact) to improve campaign
- efficiency
- Regularly review Search Terms Reports to identify profitable keywords and
- eliminate irrelevant traffic
- Build and maintain negative keyword lists to reduce wasted spend
- Monitor keyword Quality Scores and recommend improvements
- Maintain a structured keyword master sheet for every product and category
- Stay updated with seasonal search trends and emerging keyword opportunities
Campaign Setup & Execution
- Execute, set up, launch, and manage Google Ads campaigns
- Create and manage Search, Shopping, Performance Max, Display, Demand Gen, Remarketing, and YouTube campaigns
- Configure campaign objectives, budgets, bidding strategies, audience signals, locations, devices, schedules, and ad extensions
- Create Responsive Search Ads, Shopping campaigns, and Performance Max asset groups
- Ensure campaigns follow internal naming conventions and account structure
- Perform campaign QA before launch to ensure error-free execution
Campaign Optimization
- Monitor campaign performance daily and take timely optimization actions
- Optimize bids, budgets, keywords, audiences, placements, devices, and schedules
- Pause underperforming campaigns and scale winning campaigns
- Improve Quality Score through better keyword selection, ad relevance, and landing page experience
- Execute A/B tests across ad copy, landing pages, bidding strategies, keywords, and campaign structures
- Continuously improve ROAS, CPA, CTR, Conversion Rate, and overall account efficiency
Google Merchant Center & Feed Optimization
- Manage and maintain Google Merchant Center and Merchant Center Next
- Monitor Merchant Center Diagnostics and resolve product disapprovals, feed errors, and account issues
- Optimize product feeds to improve Shopping campaign performance
- Maintain product attributes including Titles, Descriptions, GTINs, MPNs, Brand, Product Type, Custom Labels, and Google Product Categories
- Optimize feeds to improve product visibility, CTR, and ROAS
- Work with supplemental feeds, feed rules, and automated feed improvements
- Coordinate with the catalog and development teams to ensure feed accuracy and freshness
- Ensure maximum product approval and Shopping eligibility
- Stay updated with Google Shopping policies and Merchant Center updates
Analytics & Reporting
- Pull and analyze campaign performance data from Google Ads and Google Analytics (GA4)
- Track key metrics including ROAS, CPA, CPC, CTR, CVR, Impression Share, Quality Score, Search Lost IS, Conversions, Revenue, and Spend
- Analyze Search Terms Reports to identify winning keywords and eliminate wasted spend
- Identify optimization opportunities based on campaign performance
- Prepare daily, weekly, and monthly performance reports with actionable insights
- Highlight performance trends and recommend next steps
Budget Management & Scaling
- Manage daily, weekly, and monthly advertising budgets efficiently
- Allocate budgets based on campaign performance
- Scale winning campaigns while maintaining target CPA and ROAS
- Monitor budget pacing and ensure efficient utilization of advertising spend
Tracking & Conversion Setup
- Ensure accurate conversion tracking using Google Tag Manager and Google Ads Conversion Tracking
- Verify GA4 integration and conversion events
- Validate Enhanced Conversions, remarketing tags, and audience signals
- Troubleshoot tracking issues and coordinate with the technical team when required
Account Management
- Monitor overall account health and campaign delivery
- Monitor Google Merchant Center Diagnostics daily
- Troubleshoot campaign issues, product disapprovals, policy violations, and account suspensions
- Maintain a clean and organized Google Ads account structure
- Stay updated with Google Ads features, Merchant Center updates, AI bidding strategies, and industry best practices
Click on Apply to know more.