CreativeNeeds Advertising LLP
Website:
creativeneeds.net
Job details:
Key Responsibilities
Performance Marketing
- Plan, execute, monitor, and optimize Google Ads and Meta Ads (Facebook & Instagram), LinkedIn and X campaigns.
- Develop performance marketing strategies focused on qualified lead generation, conversions, and ROI.
- Stay updated with the latest Google and Meta algorithm changes and implement best practices.
- Optimize campaigns to consistently achieve predefined KPIs including CPL, ROAS, CTR, Conversion Rate, and Lead Quality.
- Conduct A/B testing on creatives, audiences, landing pages, and campaign structures.
Google Ads & Search Marketing
- Manage Search, Display, Performance Max, YouTube, and Remarketing campaigns.
- Perform keyword research, audience segmentation, and competitor analysis.
- Improve Quality Scores, Ad Rank, and conversion performance.
- Optimize landing page performance in collaboration with the web team.
Social Media Marketing
- Develop strategies to improve organic and paid social media performance.
- Monitor and improve engagement metrics including reach, impressions, engagement rate, follower growth, and conversions.
- Recommend content strategies based on audience insights and platform trends.
Google Business Profile Management
- Manage and regularly optimize Google Business Profiles.
- Update business information, products, posts, images, and offers.
- Monitor reviews and recommend reputation management strategies.
- Improve local search visibility and Google Maps rankings.
Campaign Budget & Account Management
- Plan and allocate campaign budgets effectively across platforms.
- Monitor daily spends and optimize budget utilization.
- Create, manage, and maintain Google Ads and Meta Business Manager accounts.
- Set up new ad accounts, billing accounts, payment methods, pixels, conversion tracking, and events.
- Ensure compliance with platform policies and account security.
Reporting & Analytics
- Track campaign performance using Google Analytics, Google Ads, Meta Ads Manager, Google Tag Manager, Meta Ads Manager, and LinkedIn Ads.
- Prepare detailed weekly and monthly performance reports.
- Present insights, recommendations, and action plans to clients and internal stakeholders.
- Analyse data to identify growth opportunities and improve campaign efficiency.
Client & Team Coordination
- Act as the primary point of contact for clients regarding campaign performance.
- Coordinate with the design, content, and web development teams for creative assets and landing pages.
- Ensure timely execution of campaigns and project deliverables.
- Conduct regular client review meetings and strategy discussions.
Required Skills
- Strong hands-on experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Excellent understanding of digital marketing funnels and lead generation.
- Knowledge of Google Analytics 4 (GA4), Google Tag Manager, Search Console, and Google Business Profile.
- Experience with Pixel, Conversion API (CAPI), event tracking, and conversion optimization.
- Strong analytical and reporting skills.
- Knowledge of SEO fundamentals and landing page optimization.
- Excellent communication and client management skills.
- Strong budgeting, planning, and project management abilities.
- Ability to work independently and manage multiple client accounts.
Preferred Qualifications
- Bachelor's degree (Marketing, Business, Communications, or a related field preferred)
- 3–6 years of experience in Digital Marketing or Performance Marketing.
- Google Ads and Meta Blueprint Certifications are highly preferred.
- Experience working in a digital marketing agency
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