Mivi
Website:
mivi.in
Job details:
Marketplace Ads Specialist:
- Own and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns ( Amazon, Myntra , Quick commerce ads )
- Structure campaigns at scale (ASIN-wise, keyword-wise, match-type-wise).
- Perform search term mining, keyword harvesting and negative keyword optimization regularly.
- Control and improve ACOS / TACOS while scaling revenue.
- Manage budgets daily to avoid overspend and wasted impressions.
- Launch and scale ads for new product launches.
- Identify scaling opportunities using Search Query Reports, Placement reports, and Retail Readiness metrics.
- Work closely with the catalog and content teams to improve CTR and CVR (titles, images, A+ content).
Marketplace & Business Insights:
- Analyze performance at ASIN, category, and brand level.
- Track impact of pricing changes, deals, and promotions on ads.
- Prepare weekly and monthly performance reports with clear insights and action points.
Secondary Platforms (Good to Have)
- Basic working knowledge of Flipkart Ads (PLA, Search, Listing Ads). - Exposure to Google Search / Shopping Ads for brand and demand capture is a plus (not mandatory)
What We're Looking For:
- 2–4 years of hands-on Marketplace Ads Exposure (non-negotiable).
- Experience managing large budgets with performance accountability.
- Strong understanding of ACOS, TACOS, CTR, CVR, Search Rank and Attribution.
- Comfortable working independently without constant supervision.
- Strong Excel skills (bulk sheets, reports, analysis).
- Experience in consumer electronics / fast-moving categories is a big plus.
Qualifications:
- Graduation or Post Graduation with 2-4 years of experience in performance marketing.
- Proven experience managing and optimizing paid advertising campaigns across multiple platforms, preferably including Flipkart Ads and Google Ads.
- Strong understanding of SEO (Search Engine Optimization) principles is a plus.
- Ability to work independently and as part of a team.
- Strong analytical skills and a data-driven approach to decision-making. - Passion for staying ahead of the latest digital marketing trends and technologies.
Click on Apply to know more.