Havas
Website:
havas.com
Job details:
We are looking for a precision-driven, hands-on Senior Executive - Biddable Media (Social & programmatic) to join our Center of Excellence (COE) team. In this role, you will lead the end-to-end execution, trafficking, optimization, and reporting for both Paid Social and Programmatic campaigns supporting our international markets.
The ideal candidate brings a blend of technical expertise across major ad platforms, a strong analytical mindset for performance tuning, and an obsessive attention to detail when it comes to campaign quality control (QC) and platform governance.
Paid Social:
- End-to-End Execution: Own the full launch lifecycle including setup, trafficking, and continuous optimization across Meta, LinkedIn, TikTok, Pinterest, and YouTube.
- Audience Architecture: Develop robust audience segmentation strategies, custom audience builds, and lookalike targeting mapped precisely to client brief objectives.
- Governance & Tagging: Execute flawless creative trafficking, complex UTM tagging, and strict naming convention compliance per COE standard operating procedures.
- Reporting: Regularly monitor pacing and performance, delivering insightful weekly and monthly performance reports directly to regional in-market stakeholders.
Programmatic:
- DSP Management: Lead campaign setup and everyday trading operations primarily inside DV360 (exposure to TTD/Xandr is highly valued).
- Audience & Brand Safety: Manage data activation (including 1st Party data), contextual targeting matrices, and strict brand safety/suitability settings.
- Financial Governance: Maintain a zero-tolerance approach to overspends via meticulous budget tracking, pacing analysis, and automated bid strategies.
- Technical Compliance: Coordinate Floodlight and tracking pixel deployment alongside the AdOps team to guarantee total tagging compliance.
Mandatory Criteria:
- Experience: 2 to 4 years of pure hands-on experience managing paid social and programmatic campaigns inside a digital agency or COE environment.
- Platform Mastery: High proficiency using Meta Ads Manager, LinkedIn Campaign Manager, and DV360.
- Global Delivery: Prior experience handling international, multi-market campaigns dealing with multi-currency budgets.
- Campaign Architecture: A deep structural understanding of campaign hierarchies, ad formats, and full-funnel targeting.
- Quality Control: Expert grasp of UTM taxonomies, naming conventions, and rigorous pre-launch campaign QC checklists.
- Workflow Tracking: Comfortable using ClickUp (or equivalent project management tools like Jira/Asana) to track daily tasks and SLAs.
Preferred / Good to Have
- Familiarity with alternative DSPs (The Trade Desk, Xandr, or Amazon DSP).
- Exposure to Dynamic Creative Optimisation (DCO) builds, especially within DV360.
- Experience configuring 3rd party verification tools like DoubleVerify, IAS, or MOAT.
- A basic technical understanding of Floodlight tag logic, pixel firing mechanics, and Google Analytics 4 (GA4).
About Havas India:
Havas India gathers the expertise of 20 agencies and specialised divisions across 3 verticals: Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing); Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale); Havas Health & You – Havas Life Sorento (health & wellness communications). With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad and Chennai, with over 2000+ professionals and associates. As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.
About Havas Media Network India:
Havas Media Network India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media, PivotRoots and Arena Media, and specialist brands – Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Play Gameplan (sports marketing), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), KlugKlug (influencer marketing) & Havas Media Tribes (out-of-home).
For more information, visit Havas India and follow Havas India on social media.
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