Chicnutrix
Website:
chicnutrix.com
Job details:
Role Overview
This role will own the end-to-end brand vision, consumer positioning, integrated marketing strategy, and execution across digital and offline touchpoints. This role requires strong expertise in beauty, wellness, personal care, or lifestyle consumer brands with a sharp understanding of Indian consumers, performance-led branding, storytelling, creator-led ecosystems, and modern D2C growth.
Key Responsibilities:
Brand Strategy & Positioning
- Define and strengthen the overall brand architecture, positioning, and communication strategy.
- Drive brand differentiation in the competitive beauty and nutraceutical space.
- Build long-term brand equity while balancing short-term revenue and growth objectives.
- Develop compelling consumer narratives rooted in science, efficacy, trust, and lifestyle aspiration.
- Lead brand identity consistency across all consumer touchpoints.
Integrated Marketing & Campaigns
- Own annual and quarterly brand marketing calendars aligned to business goals and product launches.
- Lead 360° campaigns across digital, social, influencer, PR, retail, marketplace, and experiential channels.
- Conceptualize and execute high-impact launches, seasonal campaigns, and brand moments.
- Drive innovative storytelling formats across content, community, creators, and social-first campaigns.
Consumer & Category Insights
- Deeply understand evolving beauty, wellness, and nutraceutical consumer trends in India.
- Translate consumer insights, market intelligence, and competitive analysis into actionable brand strategies.
- Track category shifts, cultural trends, and emerging opportunities to keep the brand relevant and differentiated
Digital & Growth Collaboration
- Collaborate with Growth teams to drive acquisition and retention.
- Use data and insights to optimise brand performance.
Influencer, Community & PR
- Build a strong creator and influencer ecosystem aligned with brand values.
- Lead brand advocacy, celebrity collaborations, partnerships, and PR initiatives.
- Drive community-led engagement and consumer loyalty initiatives.
Creative & Content Leadership
- Guide creative direction across campaigns, shoots, packaging communication, website, and social media.
- Ensure high-quality content execution with strong storytelling and visual consistency.
- Build culturally relevant and platform-native content strategies.
Team Leadership
- Build, mentor, and lead a high-performing brand marketing team.
- Foster a culture of creativity, agility, accountability, and consumer obsession.
- Collaborate cross-functionally with internal stakeholders and external agencies/partners.
Experience Needed: 8 - 10 years’ experience in Brand Marketing, preferably in D2C beauty, wellness, nutraceutical, skincare, FMCG, or lifestyle brands
Qualifications: MBA / Graduate in Business, Marketing, or related field
Skills:
- Proven experience in scaling consumer brands in India.
- Strong understanding of digital-first brand building and creator economy dynamics.
- Experience managing high-budget integrated marketing campaigns.
- Strong storytelling, communication, and strategic thinking capabilities.
- Analytical mindset with ability to balance creativity and business impact.
- Experience in high growth/start-up environments preferred.
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