PropGrow
Website:
propgrow.in
Job details:
About the RoleWe’re looking for a “Senior Associate - Digital Marketing” who can combine hands-on execution with strong analytical and strategic thinking.
You’ll work across Meta Ads, Google Ads, Lead Generation, Customer Acquisition, and other digital marketing initiatives to drive measurable business growth.
About PropGrowPropGrow is a fast-growing real estate company specializing in luxury real estate. We’re revolutionizing real estate investment by blending technology, data insights, and transparency. Backed by a robust tech team and a strong marketing engine, we simplify real estate investments for NRIs and HNIs.
What You’ll DoPerformance Marketing & Campaign Management
- Set up, manage, and optimise campaigns across Meta Ads and Google Ads.
- Manage campaigns focused on lead generation, customer acquisition, conversions, and revenue.
- Monitor budgets, audiences, creatives, keywords, bidding strategies, and campaign performance.
- Track and optimise key metrics such as CPL, CTR, CPC, CPM and CVR.
- Troubleshoot campaign and tracking issues when required.
- Knowledge of whatsapp marketing, automated calls, sms and email campaigns.
Lead Generation & Funnel Optimisation
- Own and improve lead generation funnels across paid marketing channels.
- Analyse the journey from ad → lead → sales conversation → conversion.
- Identify drop-offs and opportunities to improve conversion rates at different stages of the funnel.
- Use sales insights to improve targeting, messaging, offers, and campaign strategy.
Creative Strategy & Collaboration
- Work closely with the Creative team to develop performance-focused ad creatives, messaging, and concepts.
- Analyse creative performance and identify patterns in what resonates with different audiences.
- Continuously test different hooks, messaging, formats, offers, and creative angles.
What We’re Looking For- Min 1 year & Max 3 years of experience in performance marketing.
- Hands-on understanding of Meta Ads Manager and Google Ads.
- Understanding of lead generation and performance marketing funnels.
- Strong understanding of customer acquisition and conversion funnels.
- Ability to analyse campaign data and turn insights into actionable decisions.
- Strong strategic thinking and problem-solving ability.
- Comfortable working with spreadsheets and analysing data.
- Strong interest in consumer behaviour, marketing psychology, creatives, and growth.
Good to Have- Experience with Google Analytics / GA4 and Google Tag Manager.
- Experience with conversion tracking, pixels, events, and attribution.
- Experience with CRM and lead management systems.
- Understanding of landing page optimisation and CRO.
- Experience running A/B tests and growth experiments
Click on Apply to know more.
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