Emori
Website:
emori.in
Job details:
Job description
About the Role:
We are looking for a performance-driven Digital Marketing Manager with strong expertise in Google Ads to lead and scale our paid acquisition efforts. The role focuses on driving high-quality traffic, improving ROI, and optimizing campaigns across Google platforms.
Key Responsibilities:
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube).
- Drive performance marketing strategy with a strong focus on ROI and conversions.
- Conduct keyword research, bidding strategy, and audience targeting.
- Continuously analyze campaign performance and implement data-driven optimizations.
- Manage budgets, track CAC, CTR, ROAS, and conversion metrics.
- Work closely with content, design, and tech teams to improve landing page performance.
- Oversee Shopify tracking integrations (Google Analytics, GTM, conversion tracking).
- Support CRM and remarketing campaigns through audience segmentation.
- Stay updated with Google Ads trends, algorithm changes, and best practices.
Requirements:
- 4-7 years of experience in performance marketing with strong Google Ads expertise.
- Hands-on experience with Search, Display, and Shopping campaigns (e-commerce preferred).
- Strong analytical skills with experience in Google Analytics and GTM.
- Experience with Shopify and conversion tracking setups.
- Ability to manage budgets and scale campaigns efficiently.
- Strong communication and stakeholder management skills.
- Experience in jewelry or luxury is a plus.
- D2C experience is mandatory
Share your resume on candidate@emori.in.
Click on Apply to know more.