Urban Company
Website:
urbancompany.com
Job details:
Senior Associate – Growth & Marketing | Native
About the Role
As a Senior Associate in the Native Growth & Marketing team, you will own some of the biggest growth levers for Native—from identifying where growth will come from to building the plan, launching it, measuring the impact, and scaling what works.
Native is building a new-age consumer brand across categories such as Water Purifiers and Smart Door Locks. In this role, you will get the opportunity to work at the intersection of business, marketing, product and consumer behavior, with a direct line of sight to revenue.
You will be expected to think like a business owner. That means you won't just receive a campaign brief and execute it—you will help define what problem we need to solve, what the right growth lever is, how we should solve it, and how we know it worked.
You will work across the entire growth funnel—from product and pricing to discovery, conversion and retention—and take initiatives from 0 → 1 → scale.
If you are looking for a role where you can take ownership early, see the direct impact of your work on the business, and learn how to build and scale a D2C brand, this is for you.
What You'll Own
1. Find the Next Growth Opportunity
A big part of your role will be figuring out where the next unlock is.
You will:
- Deep dive into business and funnel data to identify opportunities and bottlenecks.
- Understand consumer behavior and speak to users to uncover what is driving—or preventing—conversion.
- Identify opportunities across product, assortment, pricing, offers, merchandising, channel experience and retention.
- Turn insights into clear hypotheses and action plans.
- Take ownership of solving the problem, not just reporting it.
For example: Why are users dropping off? Why is one product converting better than another? Is the issue pricing, messaging, trust, discovery or the product experience? What should we test next?
2. Own GTM and Demand Generation End-to-End
You will independently drive campaigns and growth initiatives from strategy to execution to optimization.
This includes:
- Identifying the objective and growth opportunity.
- Defining the target audience and proposition.
- Building the campaign and channel strategy.
- Planning budgets and expected outcomes.
- Working with internal teams to develop creatives and landing experiences.
- Setting up campaigns across platforms such as Meta, Google and YouTube.
- Managing campaigns on a day-to-day basis.
- Tracking performance and making optimization decisions.
- Scaling successful campaigns and shutting down what isn't working.
You will not be limited to coordinating execution. You will have the opportunity to understand how paid growth actually works—from campaign planning and setup to performance management and scale.
3. Own Revenue Growth Across Key Levers
You will work on the levers that directly impact Native's revenue.
Product & Offering
- Identify opportunities to improve assortment, bundling, product positioning and merchandising.
- Improve how products are discovered and presented across e-commerce platforms.
- Work on reviews, ratings, content and other conversion levers.
- Identify gaps in the customer journey and drive improvements.
Pricing & Offers
- Analyze pricing and conversion trends to identify opportunities.
- Build and test offers across products, channels and campaigns.
- Understand the trade-off between discounting, conversion and revenue.
- Continuously iterate to improve offer effectiveness.
Channel Experience
- Improve how Native is experienced across app/storefronts, landing pages, paid channels and CRM.
- Work on propositions, messaging and creatives to improve CTR and CVR.
- Identify and solve friction points across the purchase journey.
4. Build and Scale the Full Customer Funnel
Your ownership won't end once a campaign goes live.
You will work across the full funnel:
Discovery → Consideration → Conversion → Retention
This includes:
- Building campaigns that drive awareness and discovery.
- Improving consideration through stronger propositions and product communication.
- Driving conversion through better offers, messaging and user experiences.
- Building lifecycle journeys across Push, WhatsApp and Email.
- Identifying high-intent users and key drop-offs.
- Designing interventions for cart abandoners, new users and repeat customers.
The goal is simple: continuously improve how users move through the funnel and drive measurable business growth.
5. Experiment, Learn and Scale
You will have significant freedom to test ideas.
We believe growth comes from running the right experiments—not waiting for the perfect answer.
You will:
- Form hypotheses based on data and consumer insights.
- Design experiments across creatives, audiences, propositions, pricing, offers and funnels.
- Measure results and understand why something worked or didn't.
- Rapidly iterate and improve.
- Scale winning ideas into repeatable growth levers.
We are looking for someone who enjoys asking, "What happens if we try this?"—and then has the ownership to actually make it happen.
6. Run the Business, Not Just the Campaigns
You will have direct visibility into business performance and will be expected to develop a strong understanding of the numbers behind growth.
You will:
- Track metrics such as revenue, CAC, ROAS, CTR and CVR.
- Monitor daily and weekly business performance.
- Identify gaps, risks and opportunities before they become bigger problems.
- Build a strong understanding of the relationship between demand, inventory, pricing and growth.
- Work with Category and Operations teams to ensure growth plans are aligned with business realities.
Over time, you should be able to look at the business, identify the biggest problem to solve, and drive the right intervention.
What Will You Learn?
This role is designed to give you breadth of exposure and depth of ownership.
You will learn how to:
- Build and scale a consumer/D2C brand.
- Think about growth as a business problem, not just a marketing problem.
- Run end-to-end GTM campaigns.
- Manage performance marketing hands-on across major digital platforms.
- Use data and consumer insights to make decisions.
- Understand pricing, offers and conversion economics.
- Build lifecycle and retention journeys.
- Run experiments and make decisions based on results.
- Work across Product, Design, Analytics, Category and Operations.
- Take an idea from 0 → 1 → scale.
Most importantly, you will develop the ability to own a business problem end-to-end.
Who Should Apply?
We're looking for someone who wants more ownership than a typical marketing role offers.
You will be a great fit if:
- You have 1–2 years of experience in growth, marketing, strategy, consulting, e-commerce or a similar role.
- You want to own outcomes—not just tasks.
- You enjoy solving ambiguous problems and figuring things out from first principles.
- You are comfortable getting your hands dirty, whether that means analysing data, setting up a campaign or fixing an execution gap.
- You think in terms of business impact and enjoy understanding what drives revenue.
- You are analytical and comfortable using data to make decisions.
- You are highly detail-oriented and don't let things fall through the cracks.
- You move fast, take initiative and have a strong "get it done" mindset.
- You are excited by the idea of building something in a fast-growing business.
Experience in D2C, consumer internet, e-commerce or marketing is a plus, but a strong ownership mindset matters more.
What Can You Expect?
- High Ownership from Day One
You will own meaningful growth problems and have the autonomy to figure out how to solve them.
You will be able to see the direct impact of your work on revenue, growth and key business metrics.
You will get exposure to multiple aspects of building a D2C business—not just one narrow marketing function.
You will take initiatives from insight and strategy through execution, measurement and scale.
- Work Closely with Leadership
You will get visibility into how key business decisions are made and have the opportunity to influence them.
- Build, Don't Just Maintain
You will work on new launches, campaigns, growth experiments and initiatives that help shape the future of Native.
Location & Work Setup
- Location: Gurgaon
- Work Mode: 100% Work from Office
Click on Apply to know more.
