Website:
herbaria.co.in
Job details:
Senior Associate – Brand & Growth
Herbaria – Modern Botanicals
Location: Gurugram
Experience: 3–5 years
Work Mode: Full-time, on-site
Reporting to: Founders
About Herbaria
Herbaria – Modern Botanicals is a luxury, sustainable beauty brand creating colourful, fragrant and sensorial skincare rituals.
We believe sustainability doesn't have to be boring. Herbaria brings together botanicals, beauty, fragrance, design and conscious living to create products that are as beautiful to experience as they are considered for the planet.
As we grow across D2C, retail, hospitality, gifting and international markets, we're looking for someone who wants to grow with the brand and eventually take ownership of it.
About the Role
We are looking for a Senior Associate – Brand & Growth to work closely with the founders across the many facets of building Herbaria.
This is a high-ownership, hands-on role that sits at the intersection of brand, marketing, growth and business development.
You will help shape how Herbaria looks, sounds, communicates and grows — while also being comfortable stepping into a commercial conversation and helping bring business to the brand.
This is not a role for someone who wants to work within a narrow job description.
We're looking for someone who can think strategically, execute independently, build relationships and get things moving.
The long-term opportunity is to grow into a Brand Manager and progressively take greater ownership of Herbaria.
What You Will Work On
1. Brand & Brand Building
- Help develop and execute Herbaria's brand strategy and calendar.
- Translate the founders' vision into consistent brand communication and experiences.
- Develop ideas for campaigns, launches, activations and brand initiatives.
- Maintain consistency across visual identity, tone of voice and consumer touchpoints.
- Stay closely connected to the beauty, wellness, fragrance, fashion and luxury landscape.
- Track competitors and emerging consumer trends.
- Bring fresh ideas that can make Herbaria more distinctive and desirable.
You should have a strong instinct for what feels right for the brand — not simply what is trending.
2. Marketing & Campaigns
- Plan and execute marketing campaigns across digital and offline channels.
- Work on new product launches, seasonal campaigns and gifting campaigns.
- Develop campaign briefs and coordinate with designers, photographers, creators and agencies.
- Work closely with the performance marketing team to align brand and growth objectives.
- Review campaign performance and identify opportunities to improve.
- Support the development of Herbaria's annual marketing calendar.
You will be expected to take projects from idea → brief → execution → review, rather than simply coordinate between teams.
3. Content, Social & Creators
- Help shape Herbaria's content strategy and calendar.
- Develop content ideas, concepts and creative briefs.
- Work closely with the creative team on social media and campaign content.
- Manage relationships with relevant creators and influencers.
- Identify opportunities for UGC, collaborations and brand storytelling.
- Ensure our content feels distinctive, elevated and unmistakably Herbaria.
4. Growth
- Work with the founders and marketing team to identify opportunities for business growth.
- Track D2C, marketplace, retail and other channel performance.
- Understand key metrics such as revenue, AOV, conversion, repeat purchase and customer acquisition.
- Identify opportunities to improve customer acquisition and retention.
- Work with performance marketing and marketplace partners to support growth initiatives.
- Use data and customer insights to inform marketing and brand decisions.
You must be commercially curious and comfortable with numbers.
5. Partnerships & Business Development
This role will also have a meaningful commercial component.
When opportunities arise, you should be comfortable representing Herbaria and helping turn relationships into business.
This may include:
- Hotels, resorts, spas and hospitality groups
- Premium retail and lifestyle stores
- Corporate and luxury gifting
- Cafés, restaurants and experiential spaces
- Brand collaborations
- Distribution and international opportunities
You will be involved in:
- Identifying potential partners
- Reaching out and initiating conversations
- Presenting Herbaria and its products
- Preparing proposals and presentations
- Coordinating samples
- Following up with prospects
- Participating in commercial discussions
- Supporting negotiations and closing opportunities
- Maintaining relationships with existing and potential partners
We expect you to be confident enough to sell an idea, sell a product and represent the brand in a room.
What We're Looking ForExperience
- 3–5 years of experience in brand management, marketing, growth, partnerships or a related role.
- Experience in beauty, skincare, fashion, luxury, lifestyle, hospitality, FMCG or D2C is preferred.
- Experience working with a growing or entrepreneurial brand is a strong advantage.
We Care More About Your Mindset Than Your Exact Job Title
We're looking for someone who is:
Brand-sensitive
You understand aesthetics, storytelling, positioning and why certain brands create desire.
Commercially minded
You understand that building a beautiful brand and building a successful business need to happen together.
Proactive
You don't wait for instructions for every next step. You see something that needs to be done and take it forward.
Curious
You want to understand the consumer, the category and the business — not just complete assigned tasks.
Articulate
You can communicate confidently with founders, clients, creators, agencies, retailers and hospitality partners.
Organised
You can manage multiple projects, stakeholders and deadlines without things falling through the cracks.
Hands-on
You are comfortable doing the work yourself when required.
Entrepreneurial
You enjoy building in an environment where there isn't always a predefined playbook.
Become a trusted owner of important parts of the business.
The bigger opportunity
The goal isn't simply to hire someone to execute tasks.
We want to develop someone who can eventually manage and grow Herbaria as a brand.
You will work closely with the founders and get exposure to the complete process of building a consumer brand — from strategy and product launches to content, creators, retail, hospitality, gifting, partnerships and growth.
Why Herbaria?
At Herbaria, you'll be joining at a stage where there is still a lot to build.
You won't be stepping into a large organisation with a fixed playbook and a narrow role.
You'll have the opportunity to shape the playbook with us.
If you're ambitious, curious, commercially minded and excited by the idea of building a distinctive modern beauty brand, we'd love to hear from you.
To ApplyApply on the job post or drop us your resume on Info@herbaria.co.in
Position: Senior Associate – Brand & Growth
Experience: 3–5 years
Location: Gurugram
Work Mode: Full-time, on-site
Click on Apply to know more.
