Kraftshala
Website:
kraftshala.com
Job details:
Senior Associate / Assistant Manager - Channel Partnerships
📍Delhi | Own and scale college and university partnerships to drive on-ground activations, lead generation, and enrolments for Kraftshala’s placement-oriented programs.
The Short Version
Who we’re looking for: We’re looking for a Senior Associate, Channel Partnerships who thrives in high-ownership, on-ground roles to build partnerships from scratch and driving real enrolment outcomes. You should be comfortable operating independently, travelling frequently, and engaging senior stakeholders like TPOs, deans, and faculty to create win-win collaborations.
What the role is about: You’ll build and scale Kraftshala’s offline acquisition engine by forming partnerships with colleges and institutes across India, starting with Delhi NCR. Your work will directly influence lead flow, enrolments, and revenue, making this a core growth role - not a support function.
Why you should apply:
- Opportunity to build a partnerships channel from scratch and scale it nationally
- Clear linkage between your work and enrolment/revenue outcomes
- Direct exposure to senior leadership on GTM decisions
About us: Kraftshala is India’s largest skilling institution in terms of marketing placements, with a 94% placement rates, and we are gunning to become the world’s largest career launchpad, across domains.
We’re backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.
The Detailed Version
The Senior Associate, Channel Partnerships will own on-ground partnerships with colleges, universities, and training institutes to drive awareness and enrolments for Kraftshala’s placement-oriented programs. This is a field-heavy, individual contributor role requiring frequent travel, strong stakeholder management, and sharp execution.
While the initial focus will be Delhi NCR, deployment will be opportunity-led with pan-India scope over time.
Specific Responsibilities & Metrics:
- Build and manage institutional partnerships. Metrics to measure: Number of active college/institute partnerships; depth of engagement per partner; repeat collaborations
- Plan and execute on-ground seminars, workshops, and events. Metrics to measure: Number of events conducted; attendance quality; lead yield per event
- Generate and hand over qualified leads to the Admissions team. Metrics to measure: Leads generated; lead qualification rate; successful handover and follow-through
- Own relationships with TPOs, deans, and faculty stakeholders. Metrics to measure: Stakeholder responsiveness; partnership longevity; referral introductions
- Track performance and pipeline using CRM tools. Metrics to measure: CRM hygiene; reporting accuracy; visibility of funnel and outcomes
Monthly Outcomes
Month 1:
- Onboard fully on Kraftshala’s programs, value proposition, and admissions funnel
- Activate existing college/institute contacts
- Close initial partnerships and execute early seminars/events
Month 2:
- Build a predictable cadence of events and partnerships
- Improve lead quality and handover effectiveness
- Identify high-performing partner profiles and formats
Month 3+:
- Scale partnerships across new geographies based on opportunity
- Drive consistent contribution to enrolments and revenue
- Act as a feedback loop to leadership on on-ground GTM insights
Top Grading
- Ownership & Accountability: An A-player independently builds and scales partnerships end-to-end, whereas a B-player waits for direction and external momentum.
- Stakeholder Influence: An A-player earns trust with senior academic stakeholders and creates repeat collaborations, whereas a B-player struggles to move beyond transactional conversations.
- Execution Excellence: An A-player consistently converts on-ground activity into qualified leads, whereas a B-player confuses effort with outcomes.
- Data Discipline: An A-player maintains clean CRM data and clear reporting, whereas a B-player treats tracking as an afterthought.
Must Haves:
- 0 - 2 years of experience in B2B business development. (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for).
- Comfortable with field-heavy roles and frequent intercity travel
- Proven ability to generate, track, and hand over qualified leads
- Working knowledge of CRM tools and outcome reporting
Good to Haves:
- Prior experience engaging with TPOs, deans, and faculty members
- Existing college or university relationships that can be activated immediately
Selection Process:
As a small team, we must get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 10 - 15 business days depending on your and our schedules.
- Setting Expectations: This will be a call to understand your profile briefly and share the details of the selection process.
- Technical Exercise: This is a specific assessment designed to evaluate your fit for this role
- Conversation 1: This will be with our Head of Admissions wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
- Conversation 2: A conversation with our CEO to ensure that there is a fit with the Kraftshala Kode.
- Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.
Location:
Delhi
Know more about Kraftshala’s philosophy, culture and investors here.
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