IntraSoft Technologies Limited
Website:
itlindia.com
Job details:
Job Title: Sales & Revenue Specialist (Head of Revenue)
Department: Revenue
Reports To: Founder / CEO
Location: Kolkata
Employment Type: Full-Time
About the Role
We are looking for a data-driven, growth-obsessed Sales & Revenue Specialist to lead our Revenue team. This person will own paid acquisition strategy across our website, mobile app, and SaaS product suite — with a strong focus on Google Ads performance, agency management, and driving premium app subscriptions. The ideal candidate blends hands-on performance marketing expertise with strategic leadership, and is comfortable using AI tools to optimize campaigns, analyze data, and improve efficiency.
Key ResponsibilitiesRevenue & Paid Growth Leadership
- Lead and scale the Revenue team, setting quarterly and annual revenue targets across all products.
- Own end-to-end strategy, execution, and optimization of Google Ads campaigns across the company website, mobile app, and all SaaS products.
- Build and manage a full-funnel paid acquisition roadmap (Search, Display, Performance Max, App Campaigns, YouTube, etc.) tied directly to revenue and subscription goals.
- Own the P&L for paid marketing spend — track CAC, LTV, ROAS, and payback period across all products and channels.
Agency & Partner Management
- Act as the primary point of contact for all external marketing/growth agencies onboarded by the company.
- Own the agency lifecycle: sourcing, vetting, onboarding, briefing, performance review, and offboarding when needed.
- Set clear KPIs and SLAs for agency partners and hold them accountable through regular performance reviews.
- Coordinate cross-functional alignment between agencies, in-house design/content teams, and product teams.
Mobile App Premium Subscriptions
- Drive user acquisition and paid conversion strategy specifically for the premium version of the mobile app.
- Partner with product and app store teams to optimize the subscription funnel (ASO, in-app purchase flows, trial-to-paid conversion, retention/win-back campaigns).
- Continuously test pricing, creatives, and offers to improve subscription conversion rates.
SaaS Product Revenue Growth
- Develop and execute paid growth strategies for the company's other SaaS products, tailoring channel mix and messaging to each product's ICP.
- Collaborate with product marketing to align paid campaigns with product positioning and launches.
AI-Driven Optimization
- Leverage AI tools (e.g., for ad copy generation, creative testing, bid optimization, audience insights, and reporting automation) to improve campaign performance and team efficiency.
- Stay current on AI-powered advertising features (Google's AI-driven bidding, Performance Max, generative ad tools, etc.) and champion their adoption where relevant.
- Use AI/analytics tools to build predictive models for spend allocation and forecasting.
Reporting & Analytics
- Build and maintain dashboards tracking spend, revenue, ROAS, CAC/LTV, and subscription metrics across all products.
- Present regular performance reports and strategic recommendations to leadership.
- Run structured A/B tests and translate data into actionable growth strategies.
Requirements
- 3+ years of experience in performance marketing / growth, with at least 2+ years managing Google Ads at scale across multiple products or business units.
- Proven experience managing external agencies as a client-side stakeholder.
- Experience driving mobile app subscription growth (premium/freemium conversion) is a strong plus.
- Prior experience marketing SaaS products preferred.
- Strong analytical skills — comfortable with Google Analytics, Google Ads Manager, app analytics platforms (e.g., AppsFlyer, Firebase, Mixpanel), and Excel/Sheets/BI tools.
- Demonstrated affinity for and hands-on use of AI tools in marketing workflows (e.g., ChatGPT/Claude for copy and analysis, AI-powered bidding, automation tools).
- Experience leading or building a team; strong people management and stakeholder communication skills.
- Google Ads certification(s) preferred.
- Excellent communication skills to liaise confidently with agencies, leadership, and cross-functional teams.
Nice to Have
- Experience with app store optimization (ASO) and mobile growth stacks.
- Familiarity with marketing automation and CRM tools (e.g., HubSpot, Braze, CleverTap).
- Experience in a startup or fast-scaling environment.
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