Sales Operation Head - B2B
Wilyer
- Location
- Gurugram, Haryana, India
- Job type
- Full-time
Required skills
- B2B sales
- campaign performance
- communication skills
- CRM
- lead generation
- market research
- SaaS
- sales pipeline
About the role
Wilyer
Website:
wilyer.com
Job details:
Key Responsibilities:
- Own and manage the company CRM, ensuring accurate, complete, well-structured, and up-to-date data.
- Maintain proper tagging and classification of accounts based on organisation type, geography, sales stage, industry, and ownership.
- Conduct account research, market research, and LinkedIn research to identify new prospects, target accounts, decision-makers, and business opportunities.
- Build and maintain targeted prospect and account lists for the sales team to support outbound activities and lead generation.
- Support the sales team with lead generation, prospect qualification, follow-ups, client coordination, and sales pipeline management.
- Coordinate with clients and prospects to ensure smooth communication, information sharing, meetings, and follow-up activities.
- Prepare and maintain sales enablement materials including company presentations, product catalogues, solution briefs, proposals, case studies, and sales templates.
- Coordinate with the pre-sales and technical teams to arrange required technical information, solution documents, presentations, and other resources for client discussions.
- Develop and maintain email templates, outreach content, and communication sequences for sales campaigns.
- Support physical/direct mailer campaigns by managing prospect data, addresses, campaign lists, and dispatch coordination.
- Identify relevant industry events, communities, forums, publications, and platforms for business development and brand visibility.
- Coordinate with PR agencies, industry publications, and relevant media for potential PR and business opportunities.
- Track sales activities, lead status, account movement, and campaign performance, and provide regular reports and insights to management.
- Work closely with Sales, Marketing, Pre-Sales, and Management teams to improve sales processes, data quality, and overall business development efficiency.
Required Skills & Experience:
- Min 1 Year Experience in Sales Operations, Sales Support, Business Development, Lead Generation, or CRM Management.
- Hands-on experience with CRM platforms and sales databases.
- Strong skills in LinkedIn research, account research, market research, and prospect identification.
- Experience in lead generation and building targeted prospect lists.
- Good understanding of B2B sales processes and sales pipeline management.
- Strong client coordination and communication skills.
- Ability to create and manage sales presentations, proposals, email templates, and other sales-support materials.
- Strong analytical, organisational, follow-up, and coordination skills.
- Ability to work independently and coordinate effectively with multiple teams.
- Experience in B2B technology, SaaS, IT, AV, Digital Signage, or solution-based businesses will be an added advantage.
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