Bennett Coleman & Co. Ltd. (The Times of India)
Website:
bccl.in
Job details:
Position Summary & Scope
We are seeking an innovative and strategic thinker to join our team . This role is pivotal in developing and driving the strategic vision for our event intellectual properties (IP) across B2B and B2C segments.
About Times Experience
Times Experience is BCCL’s experiential marketing business.This team works to lead the creation and execution of innovative experiential solutions, including brand IPs, brand solutions, and business conclaves. To drive a comprehensive revenue strategy for the experiential business, maximize the potential of our existing IPs, design new creative formats, and spearhead new business ventures.Plays a pivotal role in unlocking the full potential of our experiential marketing business unit by identifying market opportunities and challenges, leveraging new technologies and platforms, and partnering with other functional/ business unit heads to generate offerings, solutions, and business models (both B2B and B2C).
Areas of Responsibility (Key Result Areas)
Event IP Concept and Strategy Development
Develop innovative and scalable concepts for event IPs, ensuring alignment with organizational goals and market trends.Redesign existing IPs to enhance relevance, revenue, and profitability.
Sales Enablement and Monetization
Partner with sales teams to identify advertiser needs and create bespoke IPs and experiential solutions.Support sales teams with compelling pitch decks, concept notes, and presentations to secure sponsorships and partnerships for brand led IPs
Market Analysis and Value Proposition Development
Conduct market research to identify emerging trends, audience preferences, and competitive benchmarks to inform IP strategies.Define clear value propositions and differentiation strategies for all event IPs.Monitor performance metrics and audience feedback to refine and enhance IP strategies.
Collaboration and Stakeholder Management
Act as the go-to resource for stakeholders, providing strategic guidance on IP monetization and experiential solutions.Serve as the bridge between brand teams and sales teams, ensuring that concepts align with monetization goals.
Education Qualification
MBA
Experience
3 years to 7 years
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