Suspire - Rewarding Sustainability
Website:
suspire.in
Job details:
Sales Executive, SBU1 (New Brand Onboarding)
Role Overview: The Sales Executive for SBU1 will lead Suspire’s efforts in onboarding new brand partners onto our platform and maximizing the value of those partnerships. This role is essentially a Brand Partnership Executive, responsible for identifying attractive brands (especially sustainable or eco-friendly brands aligned with Suspire’s mission), convincing them to join forces with Suspire, and ensuring they have a fruitful, long-term engagement with us. The Sales Executive will own the entire lifecycle of brand partners in SBU1: from prospecting and pitching to onboarding, relationship management, and ultimately upgrading brands to paid plans. Success in this role means steadily growing the roster of quality brands on Suspire and turning them into active, satisfied partners. The ideal candidate has a blend of business development savvy and customer success skills, able to sell the Suspire value proposition to new brands and then nurture those relationships for mutual success.
Key Responsibilities:
New Partner Acquisition: Identify and target prospective brands that fit Suspire’s platform and ethos. Proactively reach out to brand owners or decision-makers and pitch Suspire’s value proposition to onboard them. This involves negotiating partnership terms and securing new partnership deals that align with company goals.
Onboarding & Integration: Serve as the primary point of contact for new brand partners as they join. Provide a positive, high-touch onboarding experience, guiding brands through account setup, product listings, and use of Suspire’s tools/features. Ensure each brand’s launch on the platform is smooth and that they understand how to maximize their presence.
Relationship Management: Manage and enhance relationships with existing partner brands to drive engagement and satisfaction. Act as a trusted advisor for partner brands, understanding their needs and helping them succeed on the platform. Schedule regular check-ins, business reviews, and performance discussions with brands.
Growth of Partner Accounts: Work closely with brand partners to increase their activity and sales on Suspire. Encourage them to adopt new features or marketing opportunities, and share best practices (e.g. marketplace sales tips). Identify high-potential brands and actively help them flourish, as this not only benefits the brand but also improves Suspire’s offerings.
Monetization & Upselling: Monitor the lifecycle and performance of each brand on the platform. Identify opportunities to upgrade partners to paid plans or premium services once they see success (e.g. moving from a free/basic plan to a subscription or enhanced package). Use data on brand performance to make a compelling case for upsells, ensuring it’s a win-win proposition.
Cross-Functional Coordination: Collaborate with internal teams, marketing, operations, and product, to ensure partner brands are supported. For example, coordinate with marketing for co-promotions or campaigns featuring new brands, and with operations to resolve any supply chain or order fulfillment issues for partner products. Act as the liaison between brands and Suspire’s internal departments, advocating for partner needs and troubleshooting problems quickly.
Market Intelligence & Strategy: Keep a pulse on market trends in the sustainable products and indie brand space. Research competitor marketplaces and what they offer brands. Use this insight to refine Suspire’s pitch and partnership strategy. Provide input to senior management on potential new categories or product lines based on brand feedback and market demand.
Qualifications & Experience:
Education: Bachelor’s degree in Business, Marketing, Communications or a related field.
Experience: 3–6 years of experience in business development, partnerships, or account management, preferably in an e-commerce, marketplace, or retail environment. Experience onboarding vendors or brands onto a platform (or B2B sales to small businesses) will be highly advantageous.
Sales & Negotiation Skills: Demonstrated ability to pitch a product/service and close deals. Excellent negotiation skills to craft partnership agreements that are attractive to brand partners while meeting Suspire’s objectives. Should be persuasive and confident in communicating value.
Relationship-Building: Strong account management and relationship management skills. Ability to cultivate long-term partnerships, you should enjoy working closely with clients (brand owners), understanding their goals, and helping them grow. Empathy and problem-solving skills are key to address partner concerns effectively.
Industry Knowledge: Familiarity with consumer brands, especially in sustainable or ethical product categories, is a plus. Knowing the challenges that small brands face in distribution/marketplaces will help in connecting with partners. Market knowledge helps in identifying and prioritizing target brands.
Strategic Thinking: Able to think strategically about how each partnership fits into Suspire’s growth. Capable of segmenting brands (by size, category, potential) and tailoring approaches accordingly. Should also be data-driven in tracking partner performance (e.g., monitoring sales, customer reviews, etc. for partner brands).
Communication: Excellent verbal and written communication skills. Able to create compelling presentations and product demos, and to communicate clearly via email and reports. Should be comfortable presenting to clients (sometimes in person, video calls, or at events).
Initiative and Autonomy: A self-starter who can take ownership of SBU1’s growth. Since this is a relatively independent role, the Executive should be proactive in identifying opportunities and solving problems without constant supervision. An entrepreneurial mindset is a plus.
Collaboration: While needing to be self-driven, the candidate must also work well in a team setting, coordinating with other departments and sharing insights. Being able to influence internal stakeholders (e.g., getting marketing to prioritize a partner’s campaign) through solid rationale and interpersonal skills is important.
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