The Organic World
Website:
theorganicworld.com
Job details:
Designation: Executive – Retail Media Sales & Partnerships
Location: Bengaluru
The Executive –Retail Media Sales & Partnerships will be responsible for generating incremental revenue for The Organic World by monetising the brand's retail media assets, in-store spaces, digital platforms and customer engagement opportunities. The role will focus on building brand partnerships, selling marketing assets, developing retail media solutions, managing local catchment partnerships, and ensuring seamless execution and reporting of all commercial activations.
Key Responsibilities
1. Brand Partnerships & Marketing Revenue
- Identify, approach and onboard relevant organic, wellness, health, nutrition and complementary brands for marketing partnerships.
- Build relationships with brand marketing teams, agencies and potential partners to generate recurring marketing revenue.
- Develop customised partnership opportunities aligned with brand objectives and The Organic World's customer base.
- Secure annual marketing contributions and long-term partnership agreements from key brands.
- Build a strong pipeline of prospective partners and actively track conversion from lead to closure.
- Achieve monthly, quarterly and annual revenue targets for marketing income.
2. Retail Media & Space Selling
Actively sell and monetise The Organic World's physical and digital marketing assets, including:
- End-cap and feature displays
- Window and façade branding
- Shelf branding and POS visibility
- Gondola and category displays
- Sampling and product demonstrations
- In-store events and activations
- New product launches
- Lead-generation activities
- Store TV and digital screen placements
- Website and app banners
- CRM and database marketing opportunities
- Magazine and other brand-owned communication platforms
3. Retail Media Package Development
- Develop structured and commercially attractive retail media packages for brands.
- Create standard rate cards, bundled packages and annual partnership solutions.
- Recommend innovative ways to monetise existing and new customer touchpoints.
- Work with the Marketing and Operations teams to identify additional sellable assets across stores and digital platforms.
- Ensure packages deliver measurable value to partners while maintaining a high-quality customer experience.
4. Catchment Partnerships & Local Alliances
- Identify relevant businesses and institutions within each store's catchment area for mutually beneficial partnerships.
- Build partnerships with gyms, fitness centres, clinics, hospitals, schools, cafés, restaurants, residential communities and other relevant local businesses.
- Develop cross-promotion, sampling, couponing, lead-generation and customer acquisition opportunities.
- Create store-specific partnership plans based on the local catchment and customer profile.
5. End-to-End Campaign & Placement Management
- Own the complete lifecycle of every placement sold—from commercial closure to execution and reporting.
- Coordinate with internal teams including Marketing, Store Operations, Visual Merchandising, Digital, CRM and Finance for timely execution.
- Ensure all partner commitments and campaign deliverables are implemented as agreed.
- Conduct periodic checks to ensure quality and compliance of in-store and digital placements.
- Manage campaign closure, proof of execution and post-campaign reporting.
6. Reporting & Performance Tracking
- Maintain a store-wise, real-time tracker of all marketing assets and placements sold.
- Track inventory availability, bookings, campaign duration, revenue generated and partner-wise performance.
- Prepare monthly reports on revenue achievement, pipeline, utilisation of marketing assets and upcoming opportunities.
- Analyse campaign performance and generate insights to improve future packages and partner renewals.
Key Performance Indicators (KPIs)
The performance of this role will be measured on:
- Monthly and annual Other Income / Marketing Revenue achieved
- Number and value of brand partnerships closed
- Annual marketing contributions secured
- Retail media inventory utilisation %
- Revenue per store / per asset
- Number of new partners onboarded
- Partnership renewal rate
- Revenue generated through catchment partnerships
- Timely and error-free execution of sold placements
- Campaign reporting and partner satisfaction
- Pipeline value and conversion rate
Desired Candidate Profile
- Experience: 1–3 years in business development, media sales, retail marketing, brand partnerships, advertising sales or space selling.
- Experience in retail, FMCG, modern trade, media, events or digital advertising will be preferred.
- Strong sales, negotiation and relationship-management skills.
- Ability to independently identify opportunities and close commercial partnerships.
- Good understanding of retail marketing and consumer brands.
- Strong coordination and project-management skills for end-to-end campaign execution.
- Comfortable working with targets, revenue numbers and performance dashboards.
- Proficiency in Excel/Google Sheets and presentation tools.
Key Competencies
Commercial Acumen | Sales & Negotiation | Relationship Building | Ownership | Execution Excellence | Analytical Thinking | Cross-functional Coordination
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