Website:
swastikawebtechnology.com
Job details:
We are looking for an experienced E-commerce SEO Manager with strong expertise in optimizing product pages, category pages, collection pages, and large e-commerce websites.
This is not a basic SEO executive role. We need someone who understands how to improve the organic visibility, rankings, traffic, and conversions of thousands of product and category pages.
The ideal candidate should have hands-on experience working with international e-commerce websites, preferably in the USA, UK, or other competitive global markets.
Key Responsibilities
- Develop and execute SEO strategies for product pages, category pages, collection pages, and landing pages.
- Conduct detailed keyword research for individual products, product categories, brands, styles, attributes, and search intent.
- Optimize product titles, meta titles, meta descriptions, URLs, headings, image alt text, and on-page content.
- Create SEO strategies for large product catalogs with hundreds or thousands of SKUs.
- Identify opportunities to improve rankings for high-value commercial and transactional keywords.
- Optimize category and collection pages to increase organic traffic and conversions.
- Manage and improve internal linking between product pages, categories, collections, blogs, and other relevant pages.
- Identify duplicate content, thin content, keyword cannibalization, and indexing issues.
- Work on technical SEO issues affecting product and category page rankings.
- Handle canonical tags, pagination, faceted navigation, filters, duplicate URLs, crawl budget, and indexation issues.
- Monitor Google Search Console and identify pages with indexing, crawling, or ranking problems.
- Conduct competitor analysis and identify keyword and content opportunities.
- Develop strategies to improve rankings against major e-commerce competitors.
- Work closely with content, development, merchandising, and product listing teams.
- Track organic traffic, keyword rankings, impressions, clicks, conversions, and revenue generated through SEO.
- Prepare regular SEO performance reports and actionable recommendations.
Required Skills & Experience
- 3-5 years of hands-on SEO experience.
- Strong experience in e-commerce SEO is mandatory.
- Experience optimizing product pages and category/collection pages.
- Experience working with large e-commerce websites and high-volume product catalogs.
- Strong understanding of search intent and commercial/transactional keyword research.
- Excellent knowledge of:
- On-Page SEO
- Technical SEO
- Product SEO
- Category/Collection Page SEO
- Internal Linking
- Schema Markup
- Canonicalization
- Duplicate Content Management
- Crawl Budget Optimization
- Indexation
- Faceted Navigation
- Pagination
- Strong experience with Google Search Console, Google Analytics 4, Ahrefs, SEMrush, Screaming Frog, or similar SEO tools.
- Experience with Shopify SEO will be highly preferred.
- Knowledge of structured data and product schema is preferred.
- Ability to analyze SEO data and identify the actual cause of ranking or traffic drops.
- Strong understanding of international SEO is a plus.
- Experience working with US or other international e-commerce markets will be highly preferred.
Preferred Background
Candidates with experience in any of the following industries will be preferred:
- Fashion & Apparel
- Clothing E-commerce
- Jewelry
- Beauty
- Footwear
- Luxury E-commerce
- Large Multi-Category E-commerce Websites
What We Are Looking For
We are looking for a strategic and analytical SEO professional, not someone who only performs basic tasks such as adding meta titles or submitting backlinks.
You should be able to independently answer questions such as:
- Why are our product pages not ranking?
- Which categories have the highest SEO growth opportunity?
- Why are pages not getting indexed?
- Are product filters creating duplicate pages?
- Which keywords should be targeted on product vs. category pages?
- How can we improve organic traffic and revenue from our existing product catalog?
- How can we scale SEO across thousands of products without creating duplicate or thin content?
If you have strong experience growing organic traffic and revenue for e-commerce websites and can solve complex product and category SEO challenges, we would love to hear from you.
Click on Apply to know more.