Website:
bmascent.com
Job details:
About Bharat Medtec Ascent (BMA)
Bharat MedTec Ascent (BMA), an initiative of HS Foundation India, is a product promotion platform dedicated to helping Indian MedTech startups successfully commercialise their innovations. We bridge the gap between product development and market adoption by enabling validated medical technologies to reach healthcare providers and patients across India.
Through a structured Product Promotion Program, BMA supports startups in building commercial readiness, strengthening clinician engagement, expanding sales and distribution networks, facilitating product adoption in both government and private hospitals, and enabling access to institutional procurement and tender opportunities. Backed by 40+ experienced product promotion professionals, clinical experts, and industry partners, we help innovators navigate the complexities of the healthcare market and accelerate sustainable growth.
Our mission is to enable indigenous MedTech innovations to scale faster, strengthen India's healthcare ecosystem, and contribute to a self-reliant future in medical technology.
Role Description:
This is a full-time, on-site Product Promotion Manager role based in Kolkata. The Product Promotion Manager position is a full-time, field-based business development position. As a cornerstone of the BMA Team, you will be responsible for driving the strategic expansion of Bharat Medtec Ascent’s Innovative & Patented product portfolio across the mentioned region. This is a leadership-oriented business development role requiring a seasoned professional who can navigate complex hospital procurement cycles, build high-level clinical partnerships, and execute aggressive market-entry strategies for new medical technologies. The role involves engaging with hospitals and healthcare providers, gathering market and customer feedback, and sharing insights with product and leadership teams to refine positioning and strategy. The Product Promotion Manager will also track key performance metrics, prepare regular reports, and contribute to building scalable, repeatable business development frameworks for multiple Medtec products.
Key Responsibilities:
- Strategic Market Expansion: Identify and penetrate untapped market segments within corporate hospital chains, government institutions, and private nursing homes in the mentioned region.
- Key Account Management: Cultivate and maintain deep-rooted relationships with Key Opinion Leaders (KOLs), Hospital Administrators, and Procurement Heads.
- Clinical Collaboration: Partner with surgical and medical teams to conduct product demonstrations, clinical training coordination, and value-based selling of specialised devices.
- Regulatory & Compliance: Ensure all business activities align with guidelines and international ethical standards for medical device marketing.
- Tender Management: Lead the end-to-end process for institutional tenders, from technical specification shaping to commercial bid submission.
Required Qualifications & Skills:
- Experience: Minimum 8-10 years of proven success in medical device sales/business development (Neurology, Cardiology, Diagnostics, etc. is desirable, but candidates from other therapy areas are also welcome to apply).
- Education: Bachelor’s degree in Biomedical Engineering, Life Sciences, or Pharmacy. An MBA in Marketing or Healthcare Management is highly desirable.
- Regional Expertise: Strong existing network within the healthcare ecosystem of West Bengal is highly desirable.
- Technical Proficiency: Ability to discuss complex clinical outcomes and technical specifications with senior surgeons and specialists.
- Analytical Prowess: Skilled in market mapping, competitor analysis, and CRM-driven sales forecasting.
Candidates fulfilling the requirements can also send their profile to hr@bmascent.com with the Subject Line - "Profile for Product Manager Position"
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