Opus Technologies
Website:
opustechglobal.com
Job details:
Job Title: Product Marketing Specialist
Location: Pune/Bengaluru
Experience: 6-12 Years
Employment Type: Full-Time
Job Scope: Own the end-to-end go-to-market strategy, positioning, launch, adoption, and market visibility for new solutions, intellectual property (IPs), offerings, and strategic initiatives. Act as the bridge between product, sales, business leadership, marketing, communications, and partners to convert complex technology capabilities into compelling market narratives and measurable business outcomes.
Roles & Responsibilities:
Solution Marketing & Positioning
- Define solution positioning, value propositions, messaging frameworks, and competitive differentiation.
- Identify target customer segments (ICPs), key pain points, proof points, and market opportunities.
- Develop solution narratives, naming strategies, and customer-centric messaging.
- Translate complex technical capabilities into clear business value and outcome-driven stories.
GTM Strategy & Launch Planning
- Own go-to-market (GTM) strategy, launch planning, and execution.
- Create launch narratives, campaign themes, activation plans, and channel strategies.
- Drive cross-functional launch readiness across product, sales, marketing, and partner teams.
- Track launch performance, adoption, and business impact metrics.
Sales Enablement
- Develop sales and marketing assets, including GTM decks, solution briefs, battlecards, FAQs, case studies, and pitch materials.
- Enable sales teams with compelling messaging, competitive insights, and customer proof points.
- Continuously refine collateral based on market feedback and performance data.
PR, Communications & Thought Leadership
- Lead launch communications across media, executive, social, and internal channels.
- Create executive POVs, blogs, articles, whitepapers, customer success stories, and thought leadership content.
- Partner with leadership and SMEs to strengthen market presence and category leadership.
Partner Marketing
- Drive joint marketing initiatives with technology, alliance, and ecosystem partners.
- Support co-branded campaigns, webinars, customer stories, and solution announcements.
- Events & Market Activation
- Plan and support conferences, webinars, executive briefings, roundtables, and solution showcases.
- Convert event engagement into brand awareness, customer engagement, and pipeline opportunities.
Market Intelligence
- Monitor industry trends, customer needs, market dynamics, and competitive landscapes.
- Leverage insights to refine positioning, messaging, and GTM strategies.
Stakeholder Management
- Collaborate with product, engineering, sales, leadership, marketing, partners, and external agencies.
- Act as the central marketing lead for strategic initiatives, launches, and cross-functional programs.
- Align stakeholders around business objectives, messaging, and execution plans.
Skills & Experience Required:
- 6+ years in Product Marketing, Solution Marketing, GTM Marketing, or Technology Marketing.
- Proven experience launching products, solutions, platforms, or IP-led offerings.
- Strong GTM planning and execution expertise.
- Strong storytelling, messaging, and positioning capabilities.
- Experience creating executive-facing presentations and sales enablement assets.
- Excellent stakeholder management and project management skills.
Why Opus Technologies?
Opus Technologies is shaping the future of Banking & Payments. With experience building highly innovative solutions and products, we combine our deep technology proficiency with unmatched domain expertise in Banking, Payments and Fintech, enabling us to deliver unparalleled quality and value in everything we do.
We’re headquartered in Alpharetta, Georgia, USA and our offshore software development center based out of Pune office in India.
It is not just a tech company - we are a digital transformation partner to some of the world’s leading financial institutions. Our teams specialize in building scalable, secure, and innovative solutions in issuing, acquiring, switching, digital wallets, and real-time payments. At Opus Technologies, we don’t just build software—we engineer solutions that transform industries. As a fast-growing digital transformation partner, Opus empowers global enterprises with cutting-edge technology across Cloud, Data, AI/ML, DevOps, and Product Engineering.
🌐 Learn more: Modern Digital Payment Transformation Solutions | Opus Technologies
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