Cyware
Website:
cyware.com
Job details:
About Cyware:
Cyware powers the world’s leading Cyber Fusion Centers unifying threat intel (TIP), security automation (SOAR), and case management into a single operating system for defenders. We protect Fortune 500s, governments, ISACs/ISAOs, and MSSPs. Series C funded, lean, and moving fast.
Why We Are Hiring:
We are looking for a Senior Product Marketing Manager to shape how Cyware's products are positioned, launched, differentiated, and brought to market. This is a strategic, hands-on role for a product marketer with experience in complex B2B markets, new-market launches, product positioning, competitive strategy, content, and sales enablement.
You'll work closely with Product, Sales, Engineering, and Marketing to translate complex cybersecurity capabilities into compelling customer value and differentiated market narratives.
We're also looking for an AI-native product marketer who has used AI to automate PMM workflows and built AI-powered agents for areas such as competitive intelligence, research, messaging, content, launch planning, and enablement.
If you want to shape the market narrative for an innovative cybersecurity platform while redefining how product marketing gets done with AI, this is the opportunity for you.
What You Will Do:
- Own product marketing strategy and GTM for new products, major capabilities, and strategic launches, including launches into new markets, segments, categories, and geographies
- Be an AI-native product marketer, using AI to rethink, automate, and scale product marketing workflows. Build and deploy AI-powered agents and workflows across competitive intelligence, market research, messaging and positioning, launch planning, content creation, and sales enablement
- Lead GTM strategy for new markets and categories, defining the market opportunity, ICP, personas, use cases, positioning, messaging, differentiation, and launch strategy
- Develop differentiated product positioning and messaging that translates complex technical capabilities into clear customer problems, business value, outcomes, and reasons to choose Cyware
- Lead competitive intelligence and competitive positioning, including competitor research, competitive landscapes, battlecards, objection handling, competitor messaging analysis, and identifying market whitespace and differentiation opportunities
- Partner closely with Product, Sales, Engineering, Demand Generation, Content, and other cross-functional teams to take products from strategy to market and ensure consistent positioning across the customer journey
- Use customer, market, win/loss, and sales insights to refine ICPs, personas, use cases, segmentation, positioning, and GTM strategy
- Create and oversee high-impact product marketing content across product pages, solution briefs, blogs, whitepapers, launch content, sales presentations, videos, case studies, and other GTM assets, ensuring every asset reflects the product's positioning and target audience
- Drive sales and partner enablement, developing pitch decks, battlecards, talk tracks, demos, product narratives, training, and other tools that help Sales and partners effectively position and sell the product
- Develop compelling product launch and release narratives across web, campaigns, content, video, presentations, sales materials, and other GTM channels
- Measure and optimize product marketing effectiveness based on launch performance, adoption, pipeline impact, competitive win rates, and other business outcomes
- Contribute to market and category positioning and identify opportunities to expand Cyware's presence across the cybersecurity market
What We Are Looking For
- 6+ years of experience in B2B enterprise product marketing, preferably in cybersecurity
- Proven track record of owning and executing end-to-end product launches, particularly launches into new markets, segments, categories, or geographies
- Strong expertise in product positioning, messaging, GTM strategy, segmentation, ICP/persona development, and competitive differentiation
- Demonstrated ability to translate complex technical products into compelling, differentiated customer-facing narratives and communicate effectively with both technical and business audiences
- Strong content creation and storytelling skills, with experience developing high-quality product marketing content across formats and channels
- Proven experience in competitive intelligence, including competitor research, competitive positioning, battlecards, objection handling, and translating competitive insights into GTM strategy
- Experience developing sales and partner enablement content that helps teams effectively position, differentiate, and sell products
- Strong customer and market orientation, with experience using customer research, win/loss insights, market intelligence, and sales feedback to inform product marketing strategy
- Demonstrated ability to influence cross-functional teams and senior stakeholders across Product, Sales, Engineering, and Marketing, without direct authority
- Strong analytical, writing, presentation, and communication skills, combined with a highly hands-on, execution-oriented approach
- Demonstrated hands-on experience using AI in product marketing, including independently building AI-powered agents or workflows to automate or improve areas such as competitive intelligence, market research, messaging and positioning, content creation, launch planning, or sales enablement
We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us?
Click on Apply to know more.
