Website:
alphonsomedia.com
Job details:
PPC Team LeaderCompany Description
ALPHONSO MEDIA (OPC) PRIVATE LIMITED is a growth-focused organization specializing in small and medium-sized projects across diverse industries. Our team consists of experienced professionals who understand the practical constraints and challenges businesses face while scaling.
We work closely with clients to define ambitious goals and create realistic, performance-driven strategies to achieve them. Our approach is tailored to each business, helping clients differentiate themselves from competitors, generate consistent growth, and unlock new opportunities.
Role Description
We are looking for a PPC Team Leader to join our team and take ownership of PPC team management, campaign performance, and strategy execution.
The ideal candidate should have strong hands-on expertise in Google Ads and Meta Ads, along with the ability to lead, guide, mentor, and improve the performance of a team of PPC specialists.
This is a full-time, on-site position based in Mohali District.
Main KPIs & Responsibilities
- Team Leadership & Performance: Lead, guide, mentor, and manage the PPC team while ensuring team members consistently meet their individual and account-level targets.
- Google Ads Expertise: Demonstrate strong practical knowledge of Google Ads, including Search, Performance Max, Display, Shopping, YouTube, bidding strategies, audience targeting, conversion tracking, and campaign optimization.
- Meta Ads Expertise: Demonstrate strong knowledge of Meta Ads, including campaign setup, audience targeting, creative testing, retargeting, budget management, lead generation, and conversion campaigns.
- Campaign Performance: Monitor and improve key performance metrics including ROAS, CPA, CPL, CTR, conversion rate, and overall campaign profitability, based on client objectives.
- Account Growth & Optimization: Identify opportunities to scale successful campaigns while maintaining performance and controlling acquisition costs.
- Team Training & Development: Train and mentor PPC specialists, conduct performance reviews, share best practices, and improve the team's overall technical and strategic capabilities.
- Quality & Execution: Ensure campaigns are properly structured, launched, tracked, monitored, and optimized within agreed timelines.
- Client & Business Objectives: Ensure PPC strategies are aligned with client goals such as lead generation, sales, revenue growth, and customer acquisition.
- Reporting & Accountability: Regularly review campaign and team performance, identify issues, and provide actionable recommendations to improve results.
- Strategy Development: Contribute to PPC strategies for new and existing accounts and establish effective testing, optimization, and scaling processes.
- Problem Solving: Proactively identify campaign, tracking, performance, and team-related issues and take appropriate corrective action.
- Performance Ownership: Take overall responsibility for the quality and performance of PPC campaigns managed by the team.
Qualifications
- Strong team management and leadership skills, with the ability to guide, mentor, and coordinate PPC specialists.
- Strong hands-on experience with Google Ads and Meta Ads is essential.
- Proven experience managing PPC campaigns with measurable results.
- Strong understanding of lead generation, conversion optimization, ROAS, CPA, CPL, CTR, and conversion rates.
- Ability to analyze campaign data and make effective, data-driven decisions.
- Excellent communication skills for working with clients, team members, and internal stakeholders.
- Strong sales and marketing understanding with the ability to connect PPC performance to business objectives.
- Excellent organizational and time-management skills with the ability to manage multiple accounts and priorities.
- Previous experience in a PPC leadership or team-lead role is preferred.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
Salary
₹17,000 – ₹21,000 per month
Salary Range: Strictly ₹17,000 to ₹21,000 per month.
Candidates applying for this position should be comfortable with the above salary range.
Job Type
Full-time | On-site
- Location: Mohali District, Punjab
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