Website:
graysondigital.in
Job details:
Company Description Grayson Digital is a performance marketing agency that helps startups, small businesses, and established companies drive growth through data-driven digital strategies. The team specializes in Google Ads, Meta Ads, PPC management, SEO, conversion rate optimization, and marketing analytics to generate qualified leads and maximize ROI. Grayson Digital combines creative thinking with rigorous analytics to build campaigns that focus on business outcomes rather than vanity metrics. The agency emphasizes transparent reporting, measurable KPIs, and customized growth strategies tailored to each client. Continuous testing and optimization are at the core of its approach, making Grayson Digital a long-term growth partner for a wide range of industries.
Role Description The PPC Intern is a full-time remote role supporting the paid media team in planning, executing, and optimizing pay-per-click campaigns across platforms such as Google Ads and Meta Ads. Day-to-day responsibilities include conducting keyword research, assisting with ad copy creation, organizing campaign structures, and updating ad assets based on performance data. The intern will help monitor campaign metrics, prepare basic performance reports, and identify opportunities for improving click-through rates, conversions, and cost efficiency. This role also involves collaborating with the broader marketing team on landing page optimization, audience targeting, and A/B testing initiatives. The PPC Intern is expected to learn quickly, apply feedback, and contribute to a culture of continuous improvement.
Qualifications
- Foundational knowledge of PPC and SEM platforms (e.g., Google Ads, Meta Ads, basic understanding of keywords, bids, and budgets).
- Ability to work with data and analytics (comfort with spreadsheets, basic familiarity with metrics like CTR, CPC, CPA, and conversions).
- Strong written communication skills for ad copywriting, reporting, and internal communication.
- Attention to detail and organizational skills for managing multiple campaigns and tasks simultaneously.
- Interest in digital marketing, performance marketing, and continuous testing and optimization.
- Ability to work independently in a remote environment, manage time effectively, and meet deadlines.
- Collaborative mindset and willingness to learn from feedback and team guidance.
- Currently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
- Experience with Google Analytics, GA4, or similar tools is a plus.
- Familiarity with SEO, landing page optimization, or content marketing is an advantage but not required.
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