AKS WebSoft Consulting Pvt. Ltd.
Website:
akswebsoft.com
Job details:
Company Description
AKS Websoft consulting is a leading web service provider specializes in website designing, web application development, CMS, SEO and Social Media Marketing. The company has been helping its clients since 2006 to manage their business, clients, and assets with cost-effective solutions. With a team of programmers, business analysts, and project managers, AKS Websoft Consulting offers insightful consulting services coupled with understanding of modern technology. Their services range from technology consulting to web analytics and consumer insights.
Job Description: Performance Marketing TraineeJob Title: Performance Marketing Trainee
Job Type: Full-time / On-site
Department: Marketing
About the RoleWe are looking for an analytical and creative Performance Marketing Trainee to join our on-site marketing team. This is a hands-on role designed for a candidate who is eager to transition from academic theory to real-world execution. You will be responsible for creating, implementing, and optimizing digital marketing campaigns across multiple channels, with a primary focus on Meta Ads, Google PPC, and SEO.
The ideal candidate is data-driven, has excellent communication skills, and is passionate about driving measurable growth through paid and organic channels.
Key ResponsibilitiesCampaign Management & Performance (Meta & Google)
- Assist in the creation, execution, and management of paid campaigns on Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Display, and Performance Max).
- Monitor daily performance metrics (CTR, CPC, ROAS, Conversion Rate) and assist in budget pacing.
- Conduct keyword research and audience targeting to optimize ad delivery.
- Support the execution of A/B testing for ad creatives, copy, and landing pages to improve conversion rates.
SEO & Content Optimization
- Perform on-page and off-page SEO audits to identify areas for improvement.
- Conduct keyword research to guide content strategy and improve organic search rankings.
- Assist in optimizing website content, meta tags, and internal linking structures.
Analytics & Reporting
- Utilize Web Analytics tools (e.g., Google Analytics 4) to track traffic, user behavior, and campaign performance.
- Prepare weekly and monthly reports detailing campaign results and actionable insights.
- Monitor competitor activity and market trends to identify new opportunities.
Social Media & Communication
- Collaborate with the creative team to develop engaging Social Media Marketing content that aligns with paid campaign objectives.
- Communicate campaign results and strategies clearly to internal stakeholders.
- Assist in maintaining brand consistency across all digital touchpoints.
Qualifications & SkillsEssential Requirements:
- Digital Marketing & Social Media Marketing skills: Solid understanding of the digital landscape and social media platforms.
- Experience in Web Analytics: Familiarity with tools like Google Analytics, Google Search Console, or similar.
- Experience in Online Marketing: Knowledge of PPC, display advertising, and email marketing principles.
- Excellent Communication skills: Strong written and verbal communication abilities.
- Education: Pursuing or completed a Bachelor’s/Master’s degree in Marketing, Communications, or a related field.
Highly Desired (The "Plus" Factors):
- Proven experience in Meta Ad & Google PPC: Hands-on experience (internships, freelance, or personal projects) managing budgets and optimizing campaigns.
- SEO Knowledge: Understanding of search engine algorithms and ranking factors.
- Technical Skills: Experience in HTML/CSS, Adobe Creative Suite (Photoshop, Illustrator), and/or SEO tools (SEMrush, Ahrefs) is a major plus.
What We Offer- Full-time, on-site role with direct mentorship from senior performance marketers.
- Opportunity to manage real ad spend and see the direct impact of your work.
- A collaborative environment that encourages testing new ideas and strategies.
- Career growth path into a full-time Performance Marketer role.
Click on Apply to know more.