iTechnolabs Inc
Website:
itechnolabs.ca
Job details:
Job Overview
We are looking for a results-driven and experienced PPC Manager to lead and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms. The ideal candidate should have strong expertise in PPC strategy, lead generation, campaign optimization, budget management, conversion tracking, and performance analytics.
The candidate will be responsible for maximizing ROI, improving lead quality, reducing acquisition costs, and driving consistent business growth through data-driven paid marketing strategies.
Key Responsibilities
- Develop and execute comprehensive PPC strategies aligned with business and lead-generation objectives.
- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other paid platforms.
- Manage Google Search, Display, Performance Max, Remarketing, YouTube, and other relevant campaign types.
- Conduct detailed keyword research, competitor analysis, audience research, and market analysis.
- Create and optimize ad copies, headlines, descriptions, extensions, targeting, and audience segments.
- Manage campaign budgets, bidding strategies, and daily/monthly ad spend effectively.
- Monitor and optimize key performance metrics such as CTR, CPC, CPL, CPA, Conversion Rate, CAC, and ROAS.
- Develop and implement remarketing, retargeting, lookalike, and audience segmentation strategies.
- Perform regular A/B testing of ad copies, creatives, audiences, landing pages, and bidding strategies.
- Identify underperforming campaigns and implement corrective actions to improve performance.
- Optimize landing pages and conversion funnels in collaboration with the design and development teams.
- Set up and monitor conversion tracking, Google Analytics 4, Google Tag Manager, Meta Pixel, UTM parameters, and other tracking tools.
- Prepare and maintain daily, weekly, and monthly PPC performance reports.
- Analyze campaign data and provide actionable insights and recommendations to management.
- Conduct competitor research and monitor industry trends, platform updates, and new advertising opportunities.
- Ensure all campaigns comply with Google, Meta, LinkedIn, and other advertising platform policies.
- Work closely with the SEO, content, design, sales, and development teams to improve overall marketing performance.
- Manage multiple campaigns/accounts simultaneously while ensuring timely execution and performance.
- Lead, guide, and review the work of PPC Executives/Associates, if applicable.
Required Skills
- Strong hands-on experience with Google Ads and Meta Ads Manager.
- Excellent understanding of PPC, SEM, and performance marketing.
- Strong knowledge of Google Search, Display, Performance Max, YouTube, Remarketing, and Shopping campaigns.
- Experience with lead generation and conversion-focused campaigns.
- Strong knowledge of keyword research, negative keywords, bidding strategies, audience targeting, and campaign structuring.
- Good understanding of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Experience with conversion tracking and Meta Pixel implementation.
- Strong analytical and data interpretation skills.
- Excellent knowledge of Excel/Google Sheets and PPC reporting.
- Understanding of landing page optimization and conversion rate optimization (CRO).
- Strong problem-solving and decision-making abilities.
- Excellent communication and team-management skills.
Experience & Qualification
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 3–6 years of hands-on experience in PPC, Paid Media, Performance Marketing, or Digital Marketing.
- Proven track record of successfully managing and scaling paid advertising campaigns.
- Experience managing significant advertising budgets will be an added advantage.
- Google Ads Certification and/or Meta certification is preferred.
Key Performance Indicators (KPIs)
- Lead Generation & Lead Quality
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Cost Per Click (CPC)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Overall campaign ROI
- Monthly revenue/conversion targets
📧 Send your resume to: [deepa@itechnolabs.ca]
Or
💬 DM us directly on LinkedIn!!!!!
Click on Apply to know more.