Website:
Job details:
About
Dhiya Couture is a luxury couture house rooted in Rajputi heritage, refined craftsmanship, and timeless femininity. We create heirloom garments that embody royalty, depth, and quiet power. Our purpose is to preserve and revive the legacy of Rajputi attire by reimagining traditional garments as couture. Every creation honours centuries of craftsmanship, artistry, and cultural heritage, ensuring these traditions continue to be celebrated and passed on for generations.
The Role
We are looking for a deeply technical Performance & Tracking Lead to drive paid acquisition and omnichannel attribution ahead of our flagship launch. Because our high-ticket conversions occur via private viewings and in-store consultations within our flagship sanctuary, standard browser pixels are insufficient.
You will own the end-to-end media buying strategy across Meta and Google, build resilient server-side tracking (CAPI), and configure offline conversion tracking (OCT). You will bridge digital ad engagement directly to in-store POS billing and private appointment completions.
Key Responsibilities
- Tracking & CAPI Infrastructure: Architect and manage Server-Side Meta Conversions API (via Blotout, Elevar, Stape, or Cloud GTM), Google Enhanced Conversions, and GA4 custom dimension tracking to achieve high signal resilience. Maintain an Event Match Quality score of 8.0+ across all custom events.
- Offline Conversion Integration (OCT): Connect offline store billing (POS) and CRM booking data back to Meta and Google Ads. Build pipelines (Shopify POS/Google OCT/Meta Offline Events API) to feed high-ticket in-store purchase data directly back into ad algorithms.
- Meta Ads Strategy & Execution: Run hyper-targeted local campaigns focusing on affluent postal codes and high-net-worth (HNW) demographics. Build lead-generation funnels for private consultation bookings and direct Click-to-WhatsApp concierge flows.
- Google Ads Management: Conceptualize and execute high-intent search campaigns (luxury bridal/couture keywords), Performance Max for store goal conversions, and Google Maps Local Campaigns to capture local footfall.
- Full-Funnel Optimization: Analyze offline revenue metrics against digital ad spend, optimizing for actual client spend and appointment closures rather than low-intent lead form submissions.
Qualifications & Experience
- Experience: 5 to 7 years of hands-on experience in performance marketing, media buying, and technical tracking setup. Experience in luxury retail, high-ticket D2C, or bridal fashion is strongly preferred.
- Technical Mastery: Deep proficiency in Meta CAPI setup, server-side Google Tag Manager, GA4 event architecture, and third-party tracking tools (Elevar, Blotout, or Stape).
- Omnichannel Data Pipelines: Direct experience implementing Meta Offline Events API and Google Offline Conversion Tracking (OCT) with POS or CRM databases.
- Ad Platforms: Advanced expertise in Meta Ads Manager, Google Ads Manager, and WhatsApp Business API click-to-chat automation.
- Mindset: Highly analytical, data-driven, proactive, and obsessed with first-party data capture and ROAS based on actual store revenue.
Skills: couture,api,google ads,google,data,events,campaigns,capi,pos,store
Click on Apply to know more.
