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Company Description Brifox is a growing marketing and advertising company focused on helping businesses improve their online visibility and customer acquisition through data-driven strategies. The team combines performance marketing, creative execution, and analytics to deliver measurable results across multiple digital channels. Brifox values collaboration, curiosity, and continuous learning, providing team members with opportunities to develop new skills and take ownership of impactful projects. The company is committed to ethical marketing practices and fostering an inclusive, supportive workplace. Joining Brifox means contributing to a culture that prioritizes innovation, client success, and professional growth.
Role Description The Google and Meta Ads Specialist is a full-time, on-site role based in Kakori. This role involves planning, creating, and managing performance campaigns on Google Ads and Meta platforms (Facebook and Instagram), including search, display, video, and paid social formats. Day-to-day responsibilities include conducting keyword and audience research, setting up and optimizing campaigns, monitoring budgets, analyzing performance data, and preparing clear reports and insights for internal stakeholders. The specialist will collaborate with marketing and creative teams to refine ad copy, visuals, landing pages, and targeting strategies that align with client and company goals. The role also includes staying current with platform updates, best practices, and industry trends to continuously improve campaign effectiveness and return on ad spend.
Qualifications
- Strong experience managing and optimizing campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook and Instagram).
- Proficiency in performance analysis using tools such as Google Analytics, Meta Ads Manager, and related reporting dashboards.
- Ability to conduct detailed keyword, audience, and competitive research to inform targeting and campaign structure.
- Skill in crafting clear, persuasive ad copy and collaborating on creative assets aligned with campaign objectives.
- Experience with A/B testing, bid and budget management, and conversion rate optimization.
- Comfort working with KPIs such as CPC, CPA, ROAS, CTR, and conversion rates, and communicating insights to non-technical stakeholders.
- Strong organizational and time-management skills, with the ability to prioritize multiple campaigns and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Previous experience in a digital agency or performance marketing environment is highly beneficial.
- Commitment to inclusive, respectful teamwork and willingness to learn and adapt in a fast-changing digital landscape.
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