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Company Description
Apraemio is closely partnered with Arteus Capital Group, an established name in physical gold trading and wholesale with a longstanding reputation for trust and professionalism. Building on this legacy, Apraemio has launched $APRA, a gold-connected utility token that merges traditional precious-metals expertise with modern blockchain technology.
At the core of the ecosystem is the Priority Redemption Program (PRP), a program that lets $APRA token holders redeem their tokens for investment-grade physical gold under preferential conditions. Participants choose a lock-in term, and the longer they commit, the more favorable the gold conditions they access (25-90%), bridging a digital token and tangible, physical gold in a way few projects offer. The PRP is what makes $APRA distinctive, and communicating it clearly and responsibly to Indian and NRI audiences is central to this role.
Role Description
This is a part-time remote role (4 hours per day) focused on performance marketing for the Indian market, with a specific emphasis on gold- and crypto-related products. The Performance Marketing Specialist is responsible for planning, executing, and optimizing paid campaigns across digital channels such as search, social media, display, and affiliates. Day-to-day activities include monitoring campaign performance, analyzing key metrics, running A/B and performance tests, and adjusting strategies to improve ROI and cost-efficient customer acquisition. The role also involves collaborating with internal stakeholders to refine audience targeting, messaging, and creative assets, and preparing regular performance reports with actionable insights. The specialist will stay current with market trends, platform updates, and the regulatory considerations relevant to marketing digital-asset and gold-related products in India.
Required
- In-depth knowledge of the Indian (and ideally NRI) market, including how Indian audiences research and make decisions about gold and financial products, and the local digital channels and platforms that reach them.
- Genuine affinity for and understanding of gold as a product, how it is positioned, marketed, and valued in India (e.g. cultural context, festive buying cycles, gold as a savings vehicle).
- Proven experience in paid performance marketing, including managing budgets, bids, and KPIs across multiple digital platforms.
- Strong analytical and data-interpretation skills, able to read campaign metrics and turn them into optimization decisions.
- Performance-testing skills, designing and executing A/B tests, multivariate tests, and landing-page experiments.
- Ability to work independently in a remote environment, manage deadlines, and adapt to a fast-changing market and regulatory landscape.
Nice to have
- Familiarity with crypto, blockchain, or digital-asset products, helpful but not required; we're happy to onboard the right person on the token side.
- Hands-on experience with digital advertising tools (e.g. Google Ads, Meta Ads, programmatic networks) and tracking/analytics tools (e.g. Google Analytics, Tag Manager).
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field, or equivalent practical experience.
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