Website:
chatkazz.com.au
Job details:
Company Description:
Chatkazz is one of Australia's most loved Indian street food restaurants serving authentic flavors, big smiles, and a whole lot of desi nostalgia across 6 buzzing outlets. From our famous pav bhaji to vibrant festive campaigns, we celebrate Indian culture in every bite.
Sakhi is a premium, purpose-driven restaurant based in Gandhinagar that serves authentic Indian street food while empowering ambitious young women through employment and culinary training.
We're setting up a dedicated marketing team in Gujarat, India to manage our digital presence, performance marketing, and search visibility across Australia and India. If you love data, growth strategy, and food culture—this team is where the magic happens.
Culture & Work Style:
At Chatkazz & Sakhi, we move fast, think creatively, and celebrate together. We love ideas that blend Indian spirit with Australian energy. Communication, ownership, and initiative matter as much as skill.
Role Description:
You will be the growth engine for Chatkazz and Sakhi, driving high-intent traffic, online orders, and footfall across Australia and India. You will take full ownership of our paid performance channels (Meta Ads, Google Search/Performance Max, YouTube) while managing technical and on-page SEO to dominate search results for both brands.
Roles and Responsibility:
- Paid Media Management: Build, run, and scale performance ad campaigns across Meta (Facebook & Instagram Ads Manager) and Google Ads (Search, Display, PMax, YouTube) targeting specific local catchments in Australia and Gandhinagar.
- SEO Strategy & Execution: Manage technical, on-page, and local SEO (Google Business Profiles) across multi-location outlets to rank for high-intent keywords (sweets, catering, street food, farali, and local dining queries).
- Answer Engine & Local Search: Optimize location schema, menus, and content for AI/AEO discoverability and local map packs across target markets.
- Conversion & Tracking: Set up and manage conversion tracking (GA4, Meta Pixel, Google Tag Manager) across menu views, order clicks, catering lead forms, and party bookings.
- Ad Creative & Copy Testing: Work closely with the Content Creator and Video Editor to test ad hooks, offer formats, and landing pages to continuously improve CTR and lowering Cost-per-Click (CPC).
- Budget Management & Optimization: Track ROAS, CPA, and customer acquisition metrics daily to allocate ad spend efficiently across seasonal peaks, festive campaigns, and new venue launches.
Skills & Qualification required:
- 3+ years of experience managing paid performance campaigns (Meta Ads & Google Ads) and hands-on SEO (Agency or F&B/Retail background preferred).
- Proven track record in scaling Meta Ads (Ad Manager, custom audiences, retargeting funnels) and Google Paid Search/Local campaigns.
- Solid understanding of SEO fundamentals (keyword research, Google Business Profile management, local citations, schema markup, and GA4 tracking).
- Hands-on experience with tools like Google Tag Manager, Google Search Console, Ahrefs/Semrush, and Meta Business Suite.
- Strong analytical mindset with the ability to turn data into actionable ad optimizations and strategic decisions.
- Excellent communication and coordination skills to work seamlessly with cross-functional creative teams and Australian partners.
Click on Apply to know more.