Website:
seranatural.com
Job details:
Job descriptionKey Responsibilities
1. Meta (Facebook & Instagram):
- Plan, launch, and scale performance campaigns across Meta platform.
- Build full-funnel campaigns including prospecting, retargeting, and remarketing.
- Test audiences, creatives, and landing pages to improve conversions.
- Monitor campaign performance and optimize based on ROAS, CAC, CTR, and CPA.
2. Google (Shopping, Search, Display):
- Manage and optimize Google Ads across Search, Shopping, Pmax.
- Build high-intent acquisition campaigns for customer growth.
- Improve Quality Scores, CTR, and conversion rates through continuous optimization.
- Run A/B tests on ad creatives, bidding strategies, and landing pages.
Key Requirements
- 3-7 years of experience in performance marketing or D2C growth roles.
- Hands-on experience managing Meta Ads and Google Ads campaigns.
- Strong understanding of ROI-driven marketing and digital funnels.
- Ability to analyze data, track performance metrics, and optimize campaigns.
- Experience working with e-commerce brands or Shopify is a plus.
Bonus
- Experience in skincare, beauty, or D2C consumer brands.
- Understanding of conversion rate optimization (CRO) and performance analytics tools.
📩 Interested candidates can share their CV/resume at: ishita@seranatural.com
Click on Apply to know more.
