Website:
rayy.io
Job details:
Location: Gurugram
Experience: 3-5 Years
Salary: ₹60,000-₹70,000 per month
Company: RAYY
Industry: Consumer Tech | Marketplace | Experiences
Employment: Full-time
Working: 6 Working Days
About RAYY
RAYY is building the way India discovers and books experiences.
From sports and fitness to kids' activities, hobby classes, and entertainment, RAYY helps users discover nearby experiences and book them instantly through one platform.
We are looking for a hands-on performance marketing manager, app growth who can help us scale user acquisition while keeping a sharp eye on CAC, conversions, bookings and ROI.
This is not a role focused only on generating clicks, impressions, or cheap installs.
You will be responsible for the entire paid acquisition funnel:
Ad → App Install → Registration/OTP → Activity Discovery → First Booking → Repeat Booking
What You’ll Own
• Plan, launch and optimise RAYY’s paid user-acquisition campaigns across Google Ads, Meta Ads and ChatGPT Ads.
• Own Google App Campaigns, Meta App Install/App Event campaigns, Search, YouTube and remarketing
• Drive high-quality app installs while continuously improving Cost Per Install (CPI), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC) and ROAS
• Optimise campaigns towards actual bookings and revenue, not just installs
• Analyze the complete customer funnel from:
Impression → Click → Install → Registration → Activity View → Booking → Repeat Booking
• Identify drop-offs across the acquisition funnel and work with Product, Tech and Marketing teams to improve conversion rates.
• Build and optimise retargeting and re-engagement campaigns for users who installed, browsed or registered but did not book
• Develop audience strategies, including custom audiences, lookalikes, interest audiences, remarketing cohorts, and high-intent segments
• Continuously run A/B tests across creatives, videos, hooks, offers, audience segments, campaign structures, landing pages, and messaging.
• Identify creative fatigue and provide the design/content team with clear data-backed creative recommendations
• Manage campaign budgets and reallocate spending quickly between winning and underperforming campaigns
• Analyze performance by category, location, audience, creative, platform, and customer cohort
• Build daily, weekly and monthly performance dashboards and present actionable insights to management
• Work closely with Product and Tech teams to ensure accurate event tracking, attribution and conversion measurement
• Collaborate with CRM/Retention teams on Push, WhatsApp, RCS and other lifecycle campaigns to improve repeat bookings and LTV
• Constantly test new acquisition channels, campaign formats and growth experiments
Must-Have Skills
• 3–5 years of hands-on experience in performance marketing / growth marketing / user
Acquisition
• Strong hands-on experience with Meta Ads Manager
• Strong hands-on experience with Google Ads and Google App Campaigns
• Experience running campaigns specifically for a mobile app
• Strong understanding of app installation and post-install event optimization
• Working knowledge of Firebase and GA4
• Experience with a mobile measurement partner such as AppsFlyer, Flutter, Adjust, or Branch
• Strong understanding of attribution, remarketing and app conversion funnels
• Excellent knowledge of Excel / Google Sheets and performance reporting
• Ability to read data, identify problems, and turn insights into campaign actions
• Experience running structured A/B tests across creatives, audiences, bidding, and offers
• Comfortable managing campaigns directly this is a hands-on execution role, not an agency-management-only position
Good to Have
• Apple Search Ads experience
• Experience with consumer internet, marketplace, mobility, food-tech, travel, entertainment, ticketing, hyperlocal or app-based businesses
• Understanding of SKAN / iOS attribution
• Experience with Looker Studio or similar dashboarding tools
• Experience with remarketing, CRM, push notifications, and lifecycle marketing
• Experience working in an early-stage or high-growth startup
Who We’re Looking For
We want someone who asks:
“How many bookings did this campaign generate?”
before asking:
“How many impressions did we get?”
You should naturally think in terms of funnels, cohorts, attribution, unit economics, experiments and customer behaviour.
You should be comfortable getting into Ads Manager yourself, analysing campaign performance every day, killing campaigns that don't work and aggressively scaling the ones that do.
What Success Looks Like at RAYY
You will help RAYY:
→ Acquire more high-intent users
→ Reduce customer acquisition cost
→ Increase first bookings
→ Improve install-to-booking conversion
→ Reactivate users who didn't complete bookings
→ Increase repeat bookings
→ Find scalable acquisition channels
→ Build a predictable performance marketing engine
Apply
If you have previously scaled a consumer app and can show us real numbers, budgets managed, CAC reduced, ROAS achieved, installs generated, or conversions improved, we'd like to hear from you. Email us at: alisha@rayy.io
Click on Apply to know more.
