GREST
Website:
grest.in
Job details:
Industry Preference: D2C / E-commerce / Consumer Tech / High-Ticket Products
About Grest :
Grest is India’s emerging premium recommerce brand, making certified refurbished electronics more trusted, accessible, and aspirational. We specialize in refurbished Apple devices and are building a strong omnichannel ecosystem across digital and offline channels.
As we scale rapidly, we are looking for a Performance Marketing Lead who can own the growth engine, drive customer acquisition, optimize marketing spends, and build scalable performance channels.
Role Overview :
We are looking for a hands-on Performance Marketing Leader with strong experience in scaling D2C brands from the early stages. The ideal candidate should have a deep understanding of paid media, funnel optimization, customer acquisition, and revenue growth for high-ticket products.
You will be responsible for building and executing performance strategies across platforms, improving ROAS, reducing CAC, and creating a predictable growth engine for Grest.
Key Responsibilities :
· Own the complete performance marketing strategy across all paid channels.
· Drive customer acquisition and revenue growth while maintaining healthy CAC and ROAS targets.
· Build and scale D2C growth funnels.
· Develop data-driven media plans, budget allocation strategies, and growth experiments.
· Manage large-scale ad spends and optimize campaigns for profitability.
· Analyze customer behavior, funnel performance, and conversion metrics to identify growth opportunities.
· Work closely with the creative, content, and sales teams to develop high-performing ad creatives and messaging.
Build testing frameworks for:
- Creatives
- Audiences
- Landing pages
- Offers
- Campaign structures
· Track and improve key metrics.
· Set up dashboards, reporting frameworks, and performance insights for leadership reviews.
· Stay updated with platform changes, attribution models, and new growth opportunities.
Requirements:
· 5–6 years of experience in Performance Marketing, preferably with D2C brands.
· Proven experience scaling a brand from 0 to 1 and building growth engines from the ground up.
· Experience handling high-ticket products with longer consideration cycles.
· Strong expertise across Meta Ads Manager, Google Ads, YouTube Ads, and other paid platforms.
· Demonstrated experience in managing significant monthly ad spends with measurable business outcomes.
· Ability to combine analytical thinking with creative problem-solving.
· Hands-on experience with analytics tools, attribution platforms, and reporting dashboards.
· Strong ownership mindset with the ability to work in a fast-paced growth environment.
What We Offer :
· Opportunity to build and scale a fast-growing consumer brand.
· High ownership role with direct impact on revenue growth.
· Exposure to building a category-defining D2C + omnichannel brand.
· Collaborative and high-growth work environment.
· ESOP’s basis performance
Location: Gurugram (Work From Office)
Experience: 5–6 Years
Role Type: Full-time
To apply, please share your updated CV along with examples of the campaigns or brands you have successfully scaled, highlighting the key performance metrics and results achieved.
Click on Apply to know more.