Hirepedia
Website:
hirepedia.in
Job details:
Our client is a leading D2C brand based in Gurugram, seeking a dynamic Performance marketing lead to spearhead their paid growth initiatives. This role is critical in shaping the overall performance marketing roadmap and ensuring profitable scaling across Meta and Google platforms.
Key Responsibilities
- Define and lead the paid growth strategy across Meta and Google Ads.
- Develop channel mix, budget allocation, and scaling roadmap aligned with business goals.
- Own and optimize key performance metrics: ROAS, CAC, LTV, Contribution Margin, CVR, and AOV.
- Identify and execute opportunities across advertising, landing pages, website, and checkout funnels.
- Drive full-funnel growth strategies to maximize revenue while maintaining healthy unit economics.
- Collaborate with cross-functional teams on CRO, marketing analytics, and creative optimization.
- Manage and mentor the performance marketing team to deliver consistent results.
Requirements
- 4–9 years of experience in performance marketing with a proven track record of scaling D2C revenue profitably.
- Strong hands-on expertise in Meta Ads and Google Ads.
- Prior experience in Fashion, Lifestyle, or Consumer brands preferred.
- Exposure to Conversion Rate Optimization (CRO), marketing analytics, and funnel optimization.
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