Classcard
Website:
classcardapp.com
Job details:
About Classcard
Classcard is a SaaS platform that helps academies and educational businesses manage registrations, schedules, payments, attendance, and communication — all in one place. We work with sports academies, tutoring centres, and performing arts schools across multiple countries.
We've grown well on the back of organic search and word of mouth. The next phase of our growth depends on building a paid acquisition engine that reliably brings in the right academies at a healthy cost — across every market we operate in.
This is our first dedicated performance marketing hire. You'll own paid acquisition end to end: strategy, execution, budgets, and reporting — working directly with marketing leadership and steering the agencies and freelancers we already partner with. If you love pulling levers, watching numbers move, and being the person accountable for CAC and ROAS, this role is built for you.
What You'll Do
Own Paid Acquisition
- Plan, launch, and optimise paid campaigns across our core channels — Meta Ads and Google Ads — in all our geos.
- Own the budget and the numbers — allocate spend across channels and markets to hit CAC, ROAS, and pipeline targets while keeping acquisition costs efficient.
- Run structured experiments — audiences, creative, bidding, landing pages, and funnels — to find what scales and cut what doesn't.
- Expand into new channels as we grow — LinkedIn Ads, Reddit Ads, and OpenAI / AI-platform ads are good-to-have today and likely part of the mix tomorrow.
Analytics & Performance
- Live in the data — track CTR, CPC, CPA, CAC, ROAS, and conversion rates, and know what each number is telling you.
- Build clear reporting for marketing leadership — what's working, what isn't, and what you're doing about it.
- Connect ad spend to business outcomes — trials, activations, and revenue, not just clicks and leads.
Work With Agencies and Freelancers
- Steer the external partners we already work with — brief them well, set clear KPIs, and hold them accountable to outcomes.
- Decide what's best kept in-house vs. handed to specialists, and get the most out of every rupee and every partner.
- Coordinate with creative and content to keep a healthy pipeline of ad creative to test.
AI-Powered Workflows
- Use AI tools (e.g. ChatGPT, Claude, and similar) as a core part of your daily workflow — for research, ad copy, creative ideation, analysis, and reporting.
- Build AI-assisted workflows that let you test more, learn faster, and stay ahead of new ad platforms and formats.
What We're Looking For
- 3–5 years of hands-on performance marketing, with direct ownership of Meta Ads and Google Ads (not just oversight).
- Analytical and genuinely great with numbers — you're comfortable in spreadsheets and GA4, and you instinctively look for the lever that moves the metric.
- A track record of improving CAC / ROAS on real budgets — you can point to specific campaigns and what you changed.
- Comfortable managing agencies and freelancers — briefing, setting targets, and keeping external partners accountable.
- Experience running paid across multiple geographies and understanding how markets differ.
- Based in India and available during normal IST working hours for meetings and collaboration.
- Comfortable with ownership and ambiguity — you're the paid expert in the room and you take the call.
- Genuine interest in software / SaaS is a strong plus.
Nice to Have
- Hands-on experience with LinkedIn Ads, Reddit Ads, or OpenAI / AI-platform ads.
- Experience marketing to education, sports, or activity-based businesses.
- Experience across both B2B and B2C audiences.
- Familiarity with attribution, Looker Studio / dashboards, or basic SQL.
- Comfort in a fully remote, startup environment where priorities shift.
A Few Honest Notes
- We're a small, lean team. We're well-established, but we still run like a startup — priorities can shift, and the role rewards being adaptable.
- This is a hands-on, individual-contributor role first. You'll have real ownership and budget from day one, and room to build a team as paid scales — but early on, you are the one in the accounts.
- The role is equal parts creative and analytical — you need to enjoy both the strategy and the daily grind of optimisation.
Why Join Classcard?
- 📈 Own the growth channel — build our paid engine from the ground up, with real budget and real accountability.
- 🤝 Direct collaboration with marketing leadership, including regular 1:1s and real investment in your development.
- 🤖 AI-first culture — we invest in tools and workflows that make you faster, not busier.
- 🌍 Global SaaS exposure — run paid across multiple countries for a product used by academies worldwide.
- 🏡 Fully remote with flexible working hours.
- 🚀 Fast growth opportunity to level up into a senior or lead performance marketing role as we scale.
Click on Apply to know more.
