Website:
puraroma.in
Job details:
Experience: 3–6 years
Location: Anywhere in India
Role: Full-time
About the RolePŪRAROMA is looking for a highly analytical, strategic and hands-on Performance Marketing Manager to drive profitable growth across Meta, Google and e-commerce platforms.
This role requires someone who can independently strategize, execute, analyse and optimize campaigns.
Key Responsibilities- Strategy: Build short- and long-term performance marketing strategies across Meta, Google and e-commerce platforms, including budgets, audiences and campaign structures.
- Campaign Management: Independently set up, manage and optimize campaigns across Meta Ads Manager, Google Ads and other platform dashboards.
- Data Analysis & Reporting: Deeply analyse campaign, audience, creative, SKU and platform-level data. Maintain structured performance reports and identify trends, opportunities and areas of concern.
- Optimization: Use data to recommend and implement changes across budgets, targeting, bidding, creatives, messaging and landing pages to improve ROAS, CAC, CTR and conversions.
- Audience Strategy: Identify the optimum target audiences for different products and build effective prospecting, retargeting and testing strategies.
- Testing & Scaling: Run structured A/B tests, identify winning combinations and scale campaigns while maintaining efficiency.
- Cross-Team Collaboration: Work closely with creative, content, website and e-commerce teams, translating performance insights into clear actions and briefs.
- E-Commerce and Q-commerce Advertising: Manage and optimize performance marketing across Amazon and other e-commerce/quick-commerce platforms.
- Weekly Performance Dashboards: Build and maintain consolidated weekly dashboards across all platforms to track key metrics, performance vs. targets, trends and actionable insights for management review.
What We’re Looking For- 3–6 years of hands-on performance marketing experience
- Strong practical expertise in Meta Ads Manager and Google Ads
- Proven track record of improving performance for D2C/e-commerce brands
- Excellent analytical and problem-solving ability
- Strong understanding of targeting, funnels, attribution and conversion optimization
- Ability to turn data into clear insights and actionable recommendations
- High ownership, attention to detail and commercial understanding
What Success Looks LikeYou should be able to look at performance data and clearly answer:
What is happening? Why is it happening? What should we change? And where should we invest next?
How to ApplySend your applications via email on varun@puraroma.in. Applications via LinkedIn Easy Apply will not be considered.
Click on Apply to know more.
