Terrai
Website:
indianterrain.com
Company:
https://www.linkedin.com/company/terrai-naturals
Seniority: Mid-Senior level
Industries: Retail Health and Personal Care Products
Job details:
We are looking for a Growth & Performance Marketing Manager to drive Terrai’s digital growth and revenue across D2C, marketplaces and paid media channels.
This is a hands-on, numbers-driven role for someone who understands that performance marketing is not just about generating clicks—it is about acquiring the right customers profitably and converting marketing investment into sustainable revenue growth.
The ideal candidate will combine strong expertise in Meta and Google Ads with a sharp understanding of consumer behaviour, creative performance, funnel optimisation and e-commerce economics.
Experience: 3–6 years
Key Responsibilities1. Performance Marketing & Paid Acquisition
- Own and manage performance marketing campaigns across Meta, Google and other relevant digital platforms.
- Develop campaign strategies aligned with revenue, acquisition and profitability objectives.
- Manage campaign budgets, allocation and daily optimisation.
- Continuously optimise CAC, ROAS, MER, CTR, CPC, CPM and conversion rates.
- Build and manage prospecting, retargeting and remarketing campaigns.
- Identify opportunities to scale high-performing campaigns while controlling acquisition costs.
2. Revenue & Growth
- Take ownership of digital customer acquisition and contribute directly to D2C revenue growth.
- Develop monthly and quarterly growth plans with clear revenue and profitability targets.
- Analyse the complete customer funnel—from ad impression to purchase and repeat purchase.
- Identify bottlenecks and opportunities across traffic, landing pages, product pages, checkout and conversion.
- Develop strategies to improve AOV, conversion rate, repeat purchase and customer LTV.
3. Creative Strategy
- Work closely with the creative and content teams to develop high-converting ad creatives.
- Identify winning creative formats, hooks, messaging and product propositions.
- Use performance data to determine what creative concepts should be scaled, refreshed or discontinued.
- Develop structured creative testing frameworks across:
- Hooks
- Headlines
- Visuals
- UGC
- Founder-led content
- Product demonstrations
- Offers
- Testimonials
- Problem/solution messaging
4. E-commerce & Marketplace Growth
- Work closely with the D2C and marketplace teams to improve online sales.
- Track and optimise performance across website, Amazon and other relevant marketplaces.
- Support product launches with acquisition strategies, launch campaigns and promotional plans.
- Analyse product-level performance and recommend changes to pricing, offers, bundles and merchandising.
- Develop strategies for hero products, new launches and cross-selling.
5. Data & Analytics
- Build and maintain performance dashboards and weekly/monthly reports.
- Analyse campaign, customer and product-level data to identify actionable insights.
- Track key metrics including:
- Revenue
- Ad spend
- ROAS
- MER
- CAC
- AOV
- Conversion Rate
- CTR
- CPC
- CPM
- New vs. returning customers
- LTV
- Present clear recommendations based on data rather than vanity metrics.
6. Testing & Optimisation
- Develop a structured test-and-learn growth framework.
- Run A/B tests across creatives, audiences, landing pages, offers and campaigns.
- Maintain a clear record of experiments, results and learnings.
- Identify emerging platforms, tools, formats and acquisition opportunities relevant to the brand.
7. Cross-functional Collaboration
Work closely with:
- Founder / Business Head
- Brand & Marketing
- Creative & Design
- E-commerce
- Product Development
- Sales
- Marketplace teams
to ensure that marketing activity is aligned with commercial and business objectives.
Key Performance Indicators (KPIs)
The role will be evaluated primarily on business outcomes, including:
- D2C revenue growth
- New customer acquisition
- Customer Acquisition Cost (CAC)
- ROAS / MER
- Marketing contribution to revenue
- Conversion Rate
- Average Order Value
- New customer percentage
- Repeat purchase rate
- Customer LTV
- Campaign scalability
- Creative testing velocity and winning creative rate
Candidate ProfileMust Have
- 3–6 years of experience in performance marketing / growth marketing.
- Strong hands-on experience with Meta Ads and Google Ads.
- Experience managing meaningful advertising budgets.
- Strong understanding of e-commerce and D2C metrics.
- Demonstrated experience in scaling campaigns while maintaining profitability.
- Strong analytical and problem-solving skills.
- Excellent understanding of digital marketing funnels.
- Ability to interpret data and convert insights into action.
Preferred
Experience in:
- Beauty / skincare / personal care / wellness / FMCG
- D2C brands
- Amazon or marketplace businesses
- Shopify or similar e-commerce platforms
- UGC/influencer-led performance marketing
- New product launches
- Subscription or repeat-purchase businesses
What We Are Looking For
We are looking for someone who is:
Commercially minded: Thinks beyond ROAS and understands revenue and profitability.
Data-driven: Makes decisions based on numbers, testing and consumer behaviour.
Creative: Understands what makes an ad stop the scroll and drives conversion.
Entrepreneurial: Comfortable working in a fast-moving brand environment and taking ownership.
Hands-on: Willing to get into campaigns, creatives, dashboards and optimisation rather than simply managing agencies.
Growth-oriented: Constantly looking for the next opportunity to scale the business.
Click on Apply to know more.
