Haris&Co.
Website:
harisand.co
Job details:
Role Description The Performance Marketing Lead is a full-time, on-site role based in Kozhikode, responsible for planning, executing, and optimizing performance marketing campaigns across digital channels. This role involves managing paid media budgets, defining KPIs, and continuously monitoring campaign performance to drive measurable business outcomes for diverse clients. The individual will collaborate with creative, SEO, social media, and analytics teams to develop data-driven strategies, refine audience targeting, and improve conversion funnels. Daily tasks include analyzing campaign data, conducting A/B tests, preparing performance reports, and presenting insights and recommendations to internal stakeholders and clients. The Performance Marketing Lead will also stay updated on industry trends, platform updates, and best practices to proactively identify new growth opportunities.
Qualifications
- Candidates should possess strong Analytical Skills and robust Data Analysis capabilities to interpret campaign metrics and optimize performance.
- Candidates should possess effective Communication skills to collaborate with cross-functional teams and present clear, actionable insights to clients and stakeholders.
- Candidates should possess expertise in Performance Management to oversee campaign KPIs, budgets, and ROI across multiple platforms.
- Candidates should possess experience in Performance Testing, including A/B testing and experimentation to improve conversion rates and audience targeting.
- Relevant experience in performance marketing, paid media (e.g., Google Ads, Meta Ads), and growth-focused digital campaigns.
- Proficiency with analytics and reporting tools (e.g., Google Analytics, ad platform dashboards, spreadsheets or BI tools).
- Ability to lead teams, manage multiple campaigns simultaneously, and work in a fast-paced agency environment.
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