Haris&Co.
Website:
harisand.co
Job details:
Role Description The Head of Performance Marketing is a full-time, on-site role based in Kozhikode. This role oversees end-to-end performance marketing strategy across multiple channels, including paid search, social, display, and other digital acquisition platforms. Day-to-day responsibilities include planning and executing campaigns, managing budgets, optimizing for key metrics such as ROI, ROAS, and CPL, and driving continuous testing and experimentation. The person in this position will lead and mentor a performance marketing team, collaborate closely with creative, SEO, and web development teams, and present performance reports and insights to senior leadership and clients. The role also includes ownership of performance dashboards, setting benchmarks, and ensuring alignment of campaign outcomes with business objectives and client expectations.
Qualifications
- Strong Performance Marketing expertise, including hands-on experience with paid search, paid social, and other digital acquisition channels.
- Advanced Analytical Skills and proficiency with Web Analytics tools (e.g., Google Analytics, Google Tag Manager, data visualization platforms).
- Proven Performance Management capabilities, including setting KPIs, tracking results, and optimizing campaigns for efficiency and growth.
- Demonstrated Team Leadership skills, with experience building, mentoring, and managing high-performing marketing teams.
- Experience managing sizable media budgets and driving measurable revenue or lead growth in an agency or high-growth environment.
- Strong understanding of attribution models, conversion rate optimization, funnel analysis, and A/B testing methodologies.
- Excellent communication and stakeholder management skills, with the ability to present complex data and recommendations clearly.
- Experience working with clients across multiple geographies and industries is highly beneficial.
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