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Company Description Healthy Naari is a purpose-driven brand focused on creating thoughtful healthcare and wellness solutions for women, with a strong emphasis on conscious living and sustainable choices. The brand offers 100% chemical-free, organic, and safe period essentials that blend traditional wisdom with modern needs. Healthy Naari collaborates with health experts, researchers, and everyday users to develop products and content that are rooted in science and made with uncompromising quality. From biodegradable pads to educational wellness resources, the company is committed to honesty, sustainability, and empowering women to prioritize their wellbeing. At Healthy Naari, wellness is treated as a right, and the team works to support, celebrate, and champion women’s health, one cycle at a time.
Role Description The Performance Marketing Intern role is a full-time hybrid position based in Vadodara, with flexibility for some work-from-home. The intern will assist in planning, executing, and optimizing digital performance marketing campaigns across channels such as search, social media, and display. Daily tasks include monitoring campaign metrics, preparing performance reports, and supporting data-driven decisions to improve ROI and user engagement. The intern will help with A/B testing, performance testing of creatives and landing pages, and tracking key performance indicators. Collaborating with marketing, content, and design teams, the intern will contribute to audience targeting, communication strategies, and continuous campaign improvement aligned with Healthy Naari’s mission and values.
Qualifications
- Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable recommendations.
- Experience or interest in data analysis and performance management to support optimization of digital marketing campaigns.
- Exposure to or understanding of performance testing, A/B testing, and experimentation for creatives, ads, and landing pages.
- Clear and professional communication skills for collaborating with cross-functional teams and presenting findings.
- Basic familiarity with digital marketing platforms (e.g., Google Ads, Meta Ads, analytics tools) is highly beneficial.
- Comfort with spreadsheets and reporting tools; ability to work with metrics such as CTR, CPC, conversion rate, and ROAS.
- Self-motivated, organized, and able to manage time effectively in a hybrid work environment.
- Currently pursuing or recently completed studies in Marketing, Business, Data Analytics, or a related field is preferred but not mandatory.
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