Website:
theibankers.com
Job details:
Company Description The ibankers Consulting supports founders by crafting impactful pitch decks, investor lists, financial models, business plans, sales decks, and teasers. The firm focuses on helping early-stage and growth-stage companies present their value clearly to potential investors and partners. By combining strategic thinking with strong storytelling, The ibankers Consulting enables clients to communicate complex business ideas in a compelling, investor-ready format. Team members collaborate closely with founders across diverse industries, providing exposure to innovative business models and fundraising strategies.
Role Description The Performance Marketing Expert will be responsible for planning, executing, and optimizing digital marketing campaigns to drive qualified leads and brand visibility for The ibankers Consulting and its clients. This full-time, on-site role is based in Gurugram and involves managing paid channels such as search, social media, and display advertising, as well as tracking performance metrics and preparing regular reports. Daily tasks include developing campaign strategies, setting budgets, conducting A/B tests, analyzing data, and refining targeting to improve ROI and conversion rates. The role also involves collaborating with content, sales, and consulting teams to align marketing initiatives with business objectives and support client acquisition and retention.
Qualifications
- Candidates should possess strong Marketing and Marketing Strategy skills to design, implement, and optimize performance-oriented campaigns.
- Candidates should possess Social Media Marketing expertise to manage paid and organic initiatives across platforms such as LinkedIn, Facebook, Instagram, and Google.
- Candidates should possess solid Communication skills to collaborate with internal teams, explain campaign insights, and present results clearly.
- Candidates should possess Sales-related skills to understand lead quality, funnel stages, and how performance marketing supports revenue goals.
- Experience with performance marketing tools (e.g., Google Ads, Meta Ads Manager, analytics platforms) and data-driven decision-making.
- Ability to interpret KPIs such as CPC, CTR, CPA, ROAS, and conversion rate, and adjust campaigns accordingly.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in B2B or consulting environments and familiarity with startup or investment ecosystems is an advantage.
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