AdLift
Website:
adlift.com
Job details:
AVP – SEO, Organic Growth & Content Marketing (Global Accounts)
Location: Gurugram, Haryana, India
Experience: 10–15 years
About the Company
AdLift Marketing Pvt. Ltd. is a digital marketing company focused on helping businesses grow through search, content, and performance-led marketing. The organization partners with enterprise and high-growth clients, including international accounts with a strong focus on the US market. Its teams bring together SEO, content, performance marketing, analytics, creative, sales, and client leadership to connect marketing activity with measurable business outcomes. AdLift is building a growth-driven environment where strategic thinking, execution quality, and commercial impact matter equally. This role will contribute to global SEO, AEO, GEO, and content mandates, influence client growth roadmaps, and work closely with internal leadership to shape organic growth strategy at scale. The company offers an opportunity to lead high-impact programs, strengthen capabilities across SEO and content, and help clients improve traffic, visibility, leads, revenue, and pipeline through sustainable organic channels. Candidates joining this team will operate in a collaborative, fast-paced setting with meaningful ownership of client outcomes, team performance, account expansion, and organic growth revenue.
About the Role
The AVP – SEO, Organic Growth & Content Marketing will own end-to-end organic growth strategy for international clients, with a strong focus on US-based accounts. The role connects technical SEO, content marketing, AEO, GEO, search innovation, client advisory, team leadership, and commercial performance. Success means translating search demand into sustainable traffic, stronger rankings, visibility across answer and generative experiences, qualified conversions, client retention, account expansion, and revenue impact. This leader will guide enterprise and high-growth programs across Google, Bing, AI-powered search, and emerging discovery ecosystems while preparing teams and clients for algorithm changes and evolving search behavior. The role also owns capability development across SEO Managers, Content Strategists, and Analysts, ensuring delivery quality, strategic consistency, and accountability against client and business outcomes.
Key Responsibilities
- Own global SEO strategy for enterprise and high-growth international accounts, using technical, on-page, off-page, content, and local SEO levers to increase qualified organic traffic, rankings, CTR, and conversions.
- Build search and content growth roadmaps for US-focused clients, translating business priorities into keyword clusters, search-intent frameworks, topical authority programs, AEO and GEO opportunities, and measurable commercial outcomes.
- Lead AEO and GEO strategies that improve brand visibility, discoverability, citations, relevance, and representation across answer engines, generative search experiences, AI platforms, and emerging discovery ecosystems.
- Direct SEO content marketing across blogs, landing pages, thought leadership, and pillar-cluster models, aligning content with user intent, SERP features, answer experiences, engagement, lead generation, conversion, and ROI goals.
- Lead AI-led SEO adoption by evaluating AI-assisted workflows, search changes, content opportunities, automation, and emerging discovery ecosystems while protecting quality, relevance, originality, and client performance.
- Act as strategic advisor to enterprise stakeholders through client presentations, QBRs, audits, growth roadmaps, and performance reviews that strengthen trust, retention, upselling, and account expansion.
- Lead and scale SEO Managers, Content Strategists, and Analysts through clear KPIs, performance reviews, coaching, skill development, quality standards, and data-driven decision-making across client programs.
- Own organic growth revenue targets and profitability, identify new-business and consulting opportunities, and connect SEO, AEO, and GEO performance with leads, revenue, pipeline, retention, and broader agency growth.
Essential Skills & Technologies
- Advanced expertise across technical SEO audits, on-page SEO, off-page SEO, content SEO, local SEO, crawlability, indexing, site architecture, structured data, international SEO, and large-scale program governance.
- Strong command of content strategy, keyword research, search-intent mapping, topical authority, pillar-cluster planning, SERP optimization, answer engine optimization, generative engine optimization, and conversion-focused content.
- Experience developing AEO strategies for answer visibility, featured results, structured responses, entity relevance, question-led content, and trustworthy information retrieval across evolving search experiences.
- Experience developing GEO strategies for generative search visibility, brand representation, citations, entity understanding, content retrieval, and performance measurement across AI-powered platforms and discovery environments.
- Proficiency with search performance analytics and reporting, using data to diagnose growth opportunities, measure SEO, AEO, and GEO impact, communicate business value, and guide prioritization.
- AI Usage & Search Evolution: experience applying AI to SEO research, content workflows, AEO and GEO analysis, automation, and opportunity identification while understanding quality controls, human oversight, and changing search ecosystems.
- Demonstrated understanding of Google Core Updates, E-E-A-T, Helpful Content principles, Bing, AI-powered search, emerging search experiences, algorithm readiness, and sustainable organic growth practices.
- Strong client communication, presentation, commercial, and stakeholder-management skills, with the ability to influence enterprise decision-makers and align cross-functional teams around outcomes.
Additional Plus
- Experience leading SEO, AEO, GEO, and content programs for US-based or other international clients within digital marketing agencies or performance marketing environments.
- Experience managing large, cross-functional teams and building organizational capability across technical SEO, content strategy, answer and generative search optimization, analytics, and data-driven delivery.
- Demonstrated success identifying SEO audits, AEO or GEO consulting, pitch, retention, upselling, or account-expansion opportunities linked to revenue and profitability.
What You'll Bring
- Bring 10–15 years of progressive experience across SEO, organic growth, content marketing, AEO, GEO, and search performance, including ownership of complex programs and measurable business outcomes.
- Demonstrate a record of leading international or US client mandates, advising senior stakeholders, presenting growth strategies, and converting search, answer, and generative visibility into leads, revenue, pipeline, and retention.
- Show strong leadership across SEO Managers, Content Strategists, Analysts, and partner functions, with evidence of building capabilities, setting KPIs, improving quality, and developing high-performing teams.
- Combine strategic judgment with hands-on understanding of technical SEO, content systems, AEO, GEO, analytics, AI-enabled workflows, algorithm readiness, and commercial decision-making in agency or performance marketing settings.
Why Join Us
- Lead global SEO, AEO, GEO, and content mandates for high-impact enterprise and growth accounts, with the opportunity to shape organic growth strategy across international markets.
- Work directly with leadership and senior clients, influencing growth roadmaps, account expansion, revenue outcomes, and the capabilities required for modern search and AI discovery.
- Join a collaborative, fast-paced, growth-driven environment where your decisions connect SEO, content, client success, team development, and measurable business impact.
What We Offer
- Opportunity to own global SEO, AEO, GEO, and organic growth strategy across high-impact international client accounts, including a strong US-market focus.
- Direct exposure to leadership, enterprise stakeholders, strategic presentations, QBRs, growth roadmaps, and decisions shaping client and agency outcomes.
- Scope to build teams, strengthen SEO and content capabilities, and establish AI-aware ways of working for evolving search and generative discovery ecosystems.
- A collaborative, fast-paced, growth-driven environment with meaningful ownership of client performance, account expansion, revenue, and organic growth impact.
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