TestLeaf Software Solutions Private Limited
Website:
testleaf.com
Job details:
About Testleaf
We're a Chennai-based EdTech company helping working professionals and career-switchers build genuinely in-demand tech skills through hands-on, instructor-led training. We move fast, we test relentlessly, and we care more about whether a lead actually enrolls than whether a dashboard looks pretty.
What You'll Actually Be Doing
Own performance campaigns, not just execute them
- Plan, launch, and scale paid campaigns across Meta (Facebook & Instagram) as your primary battlefield, with room to explore Google and other channels as we grow
- Go deep on Meta's algorithm — audience signals, delivery optimization, learning phase behavior, creative fatigue patterns — and use that understanding to consistently outperform "spray and pray" advertisers
- Run structured, disciplined A/B tests on creative, copy, audiences, and placements — and know how to read a test properly, not just eyeball a CTR
Chase quality, not vanity metrics
- Track leads all the way through the CRM into actual enrollments — because a cheap lead that never converts is not a win
- Build your own lead-quality dashboards and spot junk traffic, weak segments, and hidden winners before anyone has to ask you to
- Use offline conversion data and proper tracking setups to know exactly what's working and what's just noise
Bring the creative and copy instinct
- Brief and sharpen ad creatives with the design team — you don't need to be a designer, but you need a sharp eye for what actually stops the scroll
- Write and test ad copy rooted in real pain points and real competitor intelligence, not templated fluff
- Champion minimal, high-converting creative over content-heavy noise
Work across the full funnel
- Collaborate with the sales/counseling team so leads don't die in a follow-up gap
- Contribute to landing pages, WhatsApp nurture flows, and funnel tweaks that affect your own campaign performance
- Bring data and insights straight to leadership — your findings can genuinely shape strategy here
What We're Looking For
- 4–5 years of hands-on performance marketing experience, with strong, demonstrable expertise in Meta Ads — you should genuinely understand how Meta's algorithm thinks, not just how to click through Ads Manager
- A track record of managing real ad spend and being accountable for real ROI, not just platform metrics
- Comfort working with CRM data (Zoho or equivalent) — pulling exports, building pivot tables, spotting patterns in Excel/Sheets
- An instinct for full-funnel thinking: you care what happens after the click as much as what happens before it
- Sharp copy and creative judgment, even if you're not the one designing or writing the final asset
- Working familiarity with GA4, GTM, and conversion tracking fundamentals
Bonus points if you have:
- Experience marketing in the education/EdTech space
- Exposure to WhatsApp marketing automation (Wati, Interakt, AiSensy)
- Experience with quiz-funnels, webinar funnels, or high-intent lead qualification flows
- An eye for regional-language creative testing
Why Join Us- Real ownership — your campaigns, your calls, your credit
- Direct access to leadership — no five layers between your insight and a decision
- A team that tests, not guesses — we back opinions with data, always
- Room to grow — as we scale, so does your scope
Click on Apply to know more.
