About the Role
We’re looking for a Meta Ads Specialist who knows how to turn ad spend into profitable revenue.
You’ll be responsible for managing and scaling Meta Ads (Facebook & Instagram) for our company as well as multiple D2C and e-commerce brands.
This is not a role where you’ll simply launch campaigns and send reports. We’re looking for someone who can think like a performance marketer — understand the numbers, identify what’s working, test aggressively, and improve ROAS/CPA over time.
What You’ll Do
* Plan, launch and manage Meta Ads campaigns across Facebook & Instagram
* Manage campaigns for multiple D2C/e-commerce brands
* Develop acquisition strategies based on business goals, margins and customer journey
* Set up and optimize campaigns for purchases, leads and conversions
* Analyze ROAS, CPA, CAC, CTR, CPM, CPC, CVR, AOV and other key metrics
* Conduct creative testing across different hooks, angles, formats and audiences
* Identify winning creatives and scale them systematically
* Manage retargeting and prospecting campaigns
* Perform audience research and competitor/ad research
* Work closely with the creative team to develop high-performing ad concepts
* Analyze landing pages and funnels and identify conversion bottlenecks
* Monitor daily campaign performance and take corrective actions
* Build weekly/monthly performance reports with clear insights and action points
* Continuously test new campaign structures, audiences, creatives and offers
* Stay updated with Meta Ads platform changes, tracking changes and new features
What We’re Looking For
Must-have:
* 1+ year of hands-on experience running Meta Ads
* Strong understanding of Meta Ads Manager
* Experience with D2C, e-commerce or lead-generation campaigns
* Strong analytical and problem-solving skills
* Ability to understand campaign data and make decisions based on numbers
* Good understanding of the complete conversion funnel
* Experience with creative testing and performance optimization
* Comfortable working with multiple brands/accounts simultaneously
Bonus Points
* Shopify experience
* Experience with GA4
* Understanding of Meta Pixel + Conversions API
* Experience with Klaviyo/email marketing or WhatsApp marketing
* Experience working with UGC/video creatives
* Experience scaling D2C brands from ₹5L → ₹25L+ monthly ad spend
* Experience with Google Ads
* Basic understanding of landing page CRO
What We Value
We don’t care about fancy certifications as much as actual results.
We want someone who can look at a dashboard and answer:
“Why did performance drop?”
“Which creative should we scale?”
“Where are we losing customers?”
“What should we test next?”
“How can we increase revenue without blindly increasing ad spend?”
If you’re someone who constantly experiments, understands numbers and genuinely enjoys performance marketing, you’ll fit well here.
What You’ll Get
* Work directly with multiple D2C & e-commerce brands
* Exposure to different industries, products and ad funnels
* Opportunity to work on meaningful ad budgets
* Performance-based incentives
* High ownership and freedom to experiment
* Opportunity to grow into a Performance Marketing Lead role
Please do not apply if your experience is primarily in boosting Instagram posts or running basic awareness campaigns.
We’re looking for someone who can own performance and drive results.
