Website:
Job details:
Location: Chattarpur, New Delhi (On-site)
Experience: 1–3 Years
Employment Type: Full-Time
Working Days: Monday to Saturday (Alternate Saturdays Off)
And PR Agency is a leading PR and brand communications agency specializing in celebrity styling, luxury fashion, lifestyle, and premium brands. We work with celebrities, designers, influencers, and luxury brands to create impactful campaigns that drive visibility, engagement, and business growth.
Job Summary
We are looking for a results-driven Performance Marketing Executive to independently manage and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. This is an Individual Contributor (IC) role, ideal for someone who enjoys owning campaigns end-to-end and delivering measurable results.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta Ads and Google Ads.
- Manage campaign budgets to maximize ROI and achieve client objectives.
- Monitor and improve key performance metrics such as ROAS, CPA, CPC, CTR, conversions, and lead quality.
- Conduct audience research, keyword research, and competitor analysis.
- Implement A/B testing for creatives, audiences, and landing pages to improve campaign performance.
- Set up and monitor conversion tracking using Meta Pixel, Google Analytics, Google Tag Manager, and Google Ads Conversion Tracking.
- Prepare weekly and monthly performance reports with actionable insights.
- Work closely with the creative, social media, and client servicing teams to execute integrated campaigns.
- Stay updated with platform changes, advertising policies, and digital marketing trends.
Requirements
- 1–3 years of hands-on experience in Meta Ads and Google Ads.
- Strong understanding of campaign strategy, audience targeting, bidding strategies, and campaign optimization.
- Experience with Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Ability to independently manage multiple campaigns and meet performance goals.
- Strong analytical, problem-solving, and reporting skills.
- Excellent communication and time management skills.
- Prior experience in a digital marketing, PR, or advertising agency is preferred.
Preferred Skills
- Experience running campaigns for fashion, luxury, beauty, lifestyle, or D2C brands.
- Knowledge of Performance Max, Search, Display, YouTube, and Remarketing campaigns.
- Familiarity with landing page optimization and basic SEO concepts.
What We Offer
- Opportunity to work with celebrity, luxury fashion, and premium lifestyle brands.
- Ownership of high-impact digital campaigns.
- Collaborative and fast-paced agency environment.
- Learning and career growth opportunities.
Work Mode: On-site (Chattarpur, New Delhi)
Weekly Off: Alternate Saturdays & Sundays
Click on Apply to know more.
