Sanatan Sansaar
Website:
sanatanapp.in
Company:
https://www.linkedin.com/company/sanatan-sansaar
Industries: Community Services
Job details:
Sanatan Sansaar (Synonyms Online Private Limited)
Sanatan Sansaar is a trusted digital platform reviving Dharma through Seva, Knowledge & Tradition. We bring authentic Sanatan Dharma services to devotees in India and worldwide — online puja bookings, Sanatan Bazaar, Sanatan Seva, and Vedic astrology/Kundli consultations. We pride ourselves on delivering authenticity, trust, and a seamless experience to our community of devotees.
Job Role: Performance Marketing Executive (1–2 Years)
Work Model: Work from Office
We're looking for a hands-on, detail-oriented Performance Marketing Executive who's ready to get deep into the platforms — building, running, and optimizing campaigns day to day — while learning to think end-to-end about how paid spend drives real business outcomes. You'll work closely with a senior marketer/leadership to execute the growth strategy, with real ownership over campaign-level decisions and a clear path to taking on more as you grow. If you enjoy being in the weeds of Ads Manager, love numbers, and want to build a career in performance marketing inside a fast-moving startup, this is a strong place to do it.
Key Responsibilities
- Execute and optimize paid campaigns across Google Ads (Search/Display/YouTube) and Meta Ads (FB/Instagram), under the guidance of a senior team member.
- Support budget pacing across live campaigns, flagging over/under-spend and performance shifts for review.
- Assist in building full-funnel campaigns — from awareness to conversion — as directed by the overall marketing strategy.
- Set up and maintain campaign-level tracking: conversion pixels, UTM tagging, and basic GA4 event/conversion setup, with support from senior team members for more complex integrations.
- Monitor cost-per-lead and conversion metrics daily/weekly, and flag quality concerns by coordinating with the sales team on lead feedback.
- Support lead nurture and re-engagement efforts via WhatsApp, Email, and SMS, working within existing playbooks and refining based on results.
- Pull campaign performance data and help build recurring reports/dashboards, translating raw numbers into clear summaries.
- Run A/B tests on ad creatives, audiences, and landing pages as part of ongoing optimization — proposing tests, not just executing assigned ones.
- Brief design on creative requirements for specific campaigns and give structured feedback based on platform performance data.
- Keep a running eye on competitor ads and industry trends, and share relevant findings with the team.
- Maintain basic familiarity with ad platform policy updates relevant to day-to-day campaign management.
- Track and report spend vs. budget on a weekly basis, with support in tying it back to CAC/broader business goals.
Requirements
- 1–2 years of hands-on experience in performance marketing, ideally in a product-led or fast-paced startup environment.
- Practical, hands-on experience running campaigns in Google Ads and Meta Ads Manager — campaign setup, basic bidding, and audience targeting.
- Working familiarity with at least one lifecycle/nurture channel (WhatsApp Business API, email marketing, or SMS) — deep expertise not required, but comfort with the concept and tools is.
- Comfortable working with GA4, Excel/Sheets, and basic reporting/dashboarding tools.
- Basic understanding of how the full funnel works (awareness → conversion) and how attribution connects paid spend to actual outcomes.
- Experience assisting with or independently managing a modest monthly ad budget.
- Clear, organized communication — able to summarize campaign performance in a way non-marketing stakeholders can understand.
Good to Have (Plus)
- Any exposure to LinkedIn Ads, native ad networks, or programmatic platforms (DV360, etc.).
- Familiarity with any CRM/marketing automation tool (HubSpot, Zoho, LeadSquared).
- Basic understanding of SEO/organic and how it complements paid efforts.
- Exposure to Notion, Jira, or similar tools for documentation and task tracking.
What We Offer
- Competitive salary benchmarked to market standards for this experience level.
- Real hands-on ownership of live campaigns from day one, with a clear growth path toward greater strategic responsibility.
- A collaborative, growth-driven environment that champions data-led thinking and rapid experimentation.
- Direct exposure to leadership and senior marketing strategy — a strong environment to fast-track your growth in performance marketing at a scaling platform.
Click on Apply to know more.