Triserv 360 : Website & Software Development Company
Website:
triserv360.com
Job details:
Company Description Triserv 360 Business Solutions Pvt. Ltd. is an India-based digital transformation and IT consulting company providing custom software development, ERP solutions, software maintenance, mobile app development, and cloud-based IT infrastructure services. The organization partners with businesses to address critical pain points through industry best practices and strategic problem-solving. Its digital transformation leaders have successfully delivered projects across the Asia Pacific and MENA regions, implementing solutions that optimize processes and maximize ROI. Triserv 360 also engages in joint ventures with global industry leaders to expand its capabilities. The company is driven by a mission to help businesses achieve excellence, guided by core values of innovation, integrity, transparency, excellence, and customer focus.
Role Description The Performance Marketing Executive role is a full-time, on-site position based in Kanpur. This role involves planning, executing, and optimizing digital marketing campaigns across multiple channels to drive lead generation, brand awareness, and revenue growth. Day-to-day responsibilities include conducting market and audience research, managing paid advertising campaigns, monitoring campaign performance, and preparing regular reports and insights. The executive will collaborate with sales and marketing teams to align campaigns with business goals, optimize budgets and bidding strategies, and ensure consistent messaging across all digital touchpoints. The role also includes testing new platforms and tactics, tracking key performance metrics, and recommending data-driven improvements to enhance campaign effectiveness.
Qualifications
- Candidates should possess strong Market Planning and Marketing skills to design and execute effective performance campaigns.
- Candidates should possess solid Market Research and analytical skills to interpret data, segment audiences, and identify growth opportunities.
- Candidates should possess effective Communication skills to collaborate with internal teams and present campaign insights clearly.
- Candidates should possess foundational Sales and marketing alignment skills to support lead generation and conversion goals.
- Experience with digital advertising platforms (e.g., Google Ads, Meta Ads), campaign tracking, and basic analytics tools is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Ability to work on-site in Kanpur, manage multiple projects, and meet deadlines in a fast-paced environment.
- Attention to detail, problem-solving mindset, and willingness to continuously learn new performance marketing practices and tools.
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