DriveU
Website:
driveu.in
Job details:
Role Description This is a full-time, on-site Performance Marketing Executive role based in the Greater Bengaluru Area. The Performance Marketing Executive will plan, execute, and optimize digital marketing campaigns across multiple channels to drive user acquisition, engagement, and retention. The role involves conducting market and competitor research, managing campaign budgets, monitoring performance metrics, and preparing regular reports on key marketing KPIs. The individual will collaborate closely with product, sales, and operations teams to align marketing initiatives with business objectives and customer needs. Day-to-day responsibilities also include testing and refining creatives and messaging, identifying growth opportunities, and contributing to the overall marketing strategy that supports DriveU’s expansion.
Key Responsibilities
• Set up and manage campaigns across Google Ads, Meta Ads, Apple Search Ads, LinkedIn
Ads, and other digital channels.
• Work on Search, Display, Demand Gen, App, remarke1ng, lead-generation, and
conversion campaigns.
• Monitor daily campaign performance, budgets, pacing, and conversions.
• Optimise campaigns based on CTR, CPC, CPM, CPL, CAC, conversion rate, ROAS,
audiences, geography, keywords, placements, and creatives.
• Analyse search terms and regularly update keywords and negative keywords.
• Prepare daily, weekly, and monthly campaign reports.
• Compare advertising-platform data with GA4, CRM, website, app, and internal booking
data.
• Create and validate UTM links, audiences, conversion actions, and remarketing lists.
• Conduct A/B tests across creatives, ad copies, audiences, landing pages, and campaign
structures.
• Identify performance issues, tracking discrepancies, wasted spend, and opportunities for
improvement.
• Coordinate with creative, content, product, analytics, CRM, and category teams
Requirement :
• 1–2 years of experience in performance marketing, paid media, or digital advertising.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Understanding of Search, Display, remarketing, lead-generation, or app campaigns.
• Strong knowledge of campaign metrics such as CTR, CPC, CPM, CPL, CAC, conversion
rate, and ROAS.
• Basic understanding of Google Analytics 4 and Google Tag Manager.
• Strong numerical, analytical, and problem-solving skills.
• Good attention to detail and the ability to manage multiple campaigns.
• Experience with Apple Search Ads, LinkedIn Ads, Google App Campaigns, or Demand
Gen.
• Familiarity with AppsFlyer, CleverTap, Looker Studio, or similar tools.
• Basic SQL knowledge is an advantage.
Qualification
Bachelor’s degree in Marketing, Business, Commerce, Analytics, Engineering, or a related field.
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