Psmith Advisors
Website:
psmith.in
Job details:
One of India’s leading Series B-funded wealth-tech platforms is looking for a Performance Marketer to own and lead its B2C growth charter.
This is not a role limited to running paid campaigns. We are looking for someone who can take ownership of the complete acquisition-to-conversion funnel—generating qualified consumer leads, improving lead quality and conversion, reducing drop-offs, and working closely with product and partner teams to drive business growth.
What you will own
- B2C growth strategy, execution and performance
- Qualified lead generation across paid, organic, content and lifecycle channels
- Acquisition, qualification, conversion and reactivation funnels
- CAC, CPL, conversion rates, lead quality and ROI
- CRO, A/B testing and structured experimentation
- CRM, remarketing and lifecycle campaigns
- Product and journey improvements that help partners unlock more business
- Cross-functional execution across product, analytics, brand, sales and partnerships
What we are looking for
- 5–10 years of experience in performance or growth marketing
- Strong experience owning B2C funnels beyond campaign execution
- Proven track record of improving lead-to-customer conversion
- Strong understanding of CRO, attribution and marketing analytics
- Experience working with sales teams, advisors, agents or partner-led distribution models
- Ability to translate business problems into growth and product interventions
- Hands-on experience with Google Analytics, Adobe Analytics, Salesforce or similar tools
- B2C fintech, wealth-tech or financial-services experience is strongly preferred
- Experience using AI tools to build marketing workflows will be an advantage
- This role is ideal for someone who thinks in funnels, features and business outcomes—not only impressions and clicks.
Click on Apply to know more.